Apple Inc. Life History

LIFE HISTORY OF APPLE INC.PRESENTED BY:

GAUTAM CHOPRA

SAURABH CHOPRA

MAHENDRA S. CHAUHAN

PRADHUMN SONI

CHAMAN TANWAR

KANAK BINAYAKIYA

APRIL 1, 1976: STEVE JOBS AND STEVE WOZNIAK FORM APPLE

• WHILE HANGING OUT TOGETHER AS PART OF THE HOMEBREW

COMPUTER CLUB, THE TWO FRIENDS FORMED APPLE FROM JOBS'

GARAGE.

• "WE FIRST MET DURING MY COLLEGE YEARS, WHILE HE WAS IN

HIGH SCHOOL," WOZNIAK SAID IN A 2007 INTERVIEW WITH ABC

NEWS".

• IT WAS 1971 WHEN A FRIEND SAID, YOU SHOULD MEET STEVE

JOBS, BECAUSE HE LIKES ELECTRONICS AND HE ALSO PLAYS

PRANKS. SO HE INTRODUCED US."

THE APPLE I COMPUTER IS BORN

• JOBS AND WOZNIAK CREATE THEIR FIRST DEVICE “THE APPLE I

COMPUTER”.

• IT SOLD FOR $666.66. ONLY 200 APPLE I COMPUTERS WERE BUILT,

MAKING IT A COLLECTOR'S ITEM.

• LAST YEAR, A MODEL SOLD FOR $200,000.

MIKE MARUKKLA [1977]

• THE SECOND CEO OF APPLE

• WHO SEEMS TO HAVE BIGGEST CREDIT IN SUCCESS OF APPLE II COMPUTER

BECAUSE, HE WAS THE PERSON WHO FINANCED APPLE FOR APPLE II.

THE APPLE II ARRIVES ONE YEAR LATER

The duo's second attempt at creating a personal computer was far more successful. The device is credited with helping to spark a revolution in personal computers for the home.

THE BEATLES VS. APPLE [1978]

• THE LEGENDARY BAND'S RECORD LABEL, APPLE CORP, SUED APPLE COMPUTER

OVER ITS USE OF THE APPLE LOGO AND NAME. BOTH SIDES REACHED A

SETTLEMENT WHERE APPLE COMPUTER AGREED TO ONLY USE ITS NAME IN THE

TECH BUSINESS, WHILE APPLE CORP STUCK TO MUSIC. BOTH SIDES WOULD

SQUABBLE OVER THE TRADEMARK MULTIPLE TIMES BEFORE FINALLY SETTLING

FOR GOOD IN 2006.

APPLE GOES PUBLIC [1980]

• SHARES OF APPLE BEGAN TRADING ON DEC. 12, 1980, OPENING AT $22 A

SHARE. ON THAT DAY, APPLE BOASTED A MARKET CAP OF $1.2 BILLION.

TODAY, IT'S ABOVE $600 BILLION.

WOZNIAK TAKES A LEAVE OF ABSENCE [1981]

• APPLE'S CO-FOUNDER STEPPED AWAY FROM THE COMPANY FOLLOWING A

PLANE CRASH IN 1981 LEAVING HIM SERIOUSLY INJURED. WOZNIAK BRIEFLY

RETURNED TO APPLE, BUT LEFT FOR GOOD IN 1985.

JOHN SCULLEY TAKES OVER.

Lured by Jobs, the former PepsiCo executive joined Apple as its next CEO. When he started in 1983, Apple was worth $800 million. When he left the company 10 years later, Apple was worth $8 billion.

THE FIRST MAC IS UNVEILED [1984]

The next line of Apple computers was arguably among the most important, introducing key concepts still in use today including a graphical user interface, where users interact with the computer through a selection of on-screen icons.

JOBS LEAVES APPLE [1985]

• THE MAN JOBS RECRUITED AS APPLE'S NEXT CEO ULTIMATELY PUSH THE CO-

FOUNDER OUT.

• JOHN SCULLEY HELPED ORGANIZE A BOARDROOM COUP IN 1985, AND JOBS

WOULD GO ON TO START ANOTHER COMPUTER COMPANY CALLED NEXT.

APPLE SUES MICROSOFT, HEWLETT-PACKARD.

• A LAWSUIT FILED BY APPLE FOR $5.5 BILLION CLAIMED MICROSOFT'S NEWLY-

LAUNCHED WINDOWS OPERATING SYSTEM AND HP'S NEW WAVE COPIED THE

"LOOK AND FEEL" OF THE GRAPHICAL USER INTERFACE AVAILABLE ON THE

MACINTOSH. MOST OF THE CLAIMS WERE TOSSED BY A FEDERAL JUDGE IN A

RULING IN APRIL 1992.

THE FIRST POWERBOOK ARRIVES [1991]

• APPLE TAKES THE LEAP INTO PORTABLE COMPUTING WITH ITS FIRST LAPTOP.

THE LINE WOULD LATER BE REPLACED BY THE MACBOOK.

MICHAEL SPINDLER[1993]

• JOINED APPLE IN 1980 AFTER MIKE MARKKULA BROUGHT HIM OVER TO HELP

OUT WITH APPLE'S EUROPEAN OFFICE, HE ROSE THROUGH THE RANKS IN APPLE'S

EUROPEAN OPERATIONS AS PRESIDENT OF APPLE EUROPE, THEN PRESIDENT OF

APPLE INTERNATIONAL AND WAS CHOSEN TO TAKE OVER AS CEO WHEN JOHN

SCULLEY WAS OUSTED BY APPLE'S BOARD OF DIRECTORS IN JUNE 1993.

GIL AMELIO [1996]

• IN 1994 AMELIO JOINED THE BOARD OF DIRECTORS OF APPLE. AFTER HIS

RESIGNATION FROM NATIONAL SEMICONDUCTOR, AMELIO BECAME APPLE CEO

ON FEBRUARY 2, 1996, SUCCEEDING MICHAEL SPINDLER.

APPLE ACQUIRES NEXT [1997]

• ALSO KNOWN AS THE MOMENT STEVE JOBS RETURNED TO APPLE. THE CO-

FOUNDER'S SOFTWARE FIRM IS SCOOPED UP BY APPLE FOR $400 MILLION.

• JOBS WAS APPOINTED AN ADVISER, REPORTING TO CEO GIL AMELIO.

JOBS BECOMES APPLE’S INTERIM CEO[1997]

• JOBS IS NAMED TO THE TOP ROLE AT APPLE ON A TEMPORARY BASIS WHILE THE

COMPANY SEARCHES FOR A REPLACEMENT FOR AMELIO, OUSTED IN 1997.

DURING A RADIO INTERVIEW, AMELIO SUPPORTED JOBS' RETURN EVEN AFTER HIS

DEPARTURE.

THE IMAC DEBUTS [1998]

While still serving on an interim basis, Jobs unveils the iMac desktop computer, a model that

remains a part of Apple's lineup today.

The reveal of the iMac was one of Jobs' first event appearances since taking over at Apple.

2000: JOBS BECOMES CEO

• FINALLY CONFIDENT THAT APPLE’S TURNAROUND IS NO FLUKE, JOBS AGREES TO

ACCEPT CEO ROLE, SPLITTING HIS TIME BETWEEN CUPERTINO AND EMERYVILLE,

WHERE HE’S ALSO CEO OF PIXAR.

2001

• First Retail Store of Apple

• Launched iTunes• Launched iPod

JOBS DIAGNOSED WITH CANCER [2003]

• IN 2003, THE APPLE CEO WAS DIAGNOSED WITH A FORM OF PANCREATIC

CANCER.

• HE WAITED UNTIL THE FOLLOWING YEAR TO TELL APPLE EMPLOYEES.

APPLE SWITCHES TO INTEL [2005]

• AFTER MORE THAN 20 YEARS OF MACS BASED UPON MOTOROLA PROCESSORS,

APPLE ANNOUNCES THAT FUTURE MACS WILL USE CPUS FROM INTEL.

• THE CHIP MAKER KNOWN FOR ITS WORK ON PCS AGREES TO A DEAL WITH APPLE

TO BUILD PROCESSORS FOR MACS.

APPLE UNVEILS IPHONE [2007]

• Apple Unveiled its First iPhone.• Apple TV• Announced its name from as Apple Inc.

from Apple Computers Inc.

THE APP STORE OPENS FOR BUSINESS [2008]

• ROUGHLY A YEAR AFTER THE IPHONE LAUNCHED, APPLE CREATES AN ONLINE

STORE WHERE USERS CAN DOWNLOAD THIRD-PARTY APPLICATIONS. TWO

MONTHS AFTER THE APP STORE ARRIVED IN JUNE 2008, IT TOPPED 100 MILLION

DOWNLOADS.

• TODAY, THE APP STORE BOASTS MORE THAN 11 MILLION DEVELOPERS.

IPAD ENTERS THE MARKET [2010]

• APPLE UNVEILED A LARGE SCREEN, TABLET-LIKE MEDIA DEVICE KNOWN AS

THE IPAD.

• LAUNCHED IPHONE 4 WITH VIDEO CALLING AND MULTITASKING FEATURE.

2011

• MAC APP STORE WAS LAUNCHED

• JOBS TOOK ANOTHER LEAVE FOR INDEFINITE PERIOD TO FOCUS ON HIS HEALTH

ISSUES.

• UNVEILED ICLOUD, ONLINE STORAGE & SYNCING SERVICE.

• STEVE JOBS DIED.

2011

• TIM COOK BECAME CEO AND IS CURRENT CEO OF APPLE INC.

2012 - PRESENT

• LAUNCHED IPHONE 4S AND IPHONE 5

• INTELLIGENT SOFTWARE ASSISTANT SIRI.

Apple Sues Samsung for Design Issues

The issue was design patents for a black, rectangular, round-cornered front face; a similar rectangular round-cornered front face plus the surrounding rim, known as the bezel; and a colorful grid of 16 icons. Those three patents are what's being considered in the case.

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