Appreciation marketing how to grow tomat os tom starr february 5, 2011

How to Grow How to Grow T.O.M.A.T.O.sT.O.M.A.T.O.s

Presented by Tom Starr, Presented by Tom Starr, SendOutCards DistributorSendOutCards Distributor

Based on the Amazon.com Best Seller written by:Based on the Amazon.com Best Seller written by:Tommy Wyatt and Curtis LewseyTommy Wyatt and Curtis Lewsey

Over achieve your revenue plan.Work smarter, not harder.Hold onto existing customers.Grow business of those customers.Make a little money in the process.

More referralsLower marketing costsMore profit with less workHave work be more personally fulfilling

Part 1: How to be Part 1: How to be “Grateful”“Grateful”Six tips to have gratefulness in your daily lifeSix tips to have gratefulness in your daily life

Part 2: Part 2: How to grow How to grow “TOMATO’s”“TOMATO’s”Power unexpected Thank YouPower unexpected Thank You

Part 3: How to be an Part 3: How to be an “Appreciator” “Appreciator” Not be one of Seven SinnersNot be one of Seven Sinners

Be active participants

Ask questions, participate in discussions

Consider how you can apply these tips

Make plan to use at least one of the tools or tips for 30 days.

“TOMATO gardens flourish with by daily doses of expressed gratitude.”

Tom Starr

Ungratefulness: Greatest act self-centeredness

Ungratefulness: Must be avoided at all costs

Lindsey Lohan, Gifted Actress, Felon

Gratefulness: Others happy to be around you

Gratefulness: Others more willing to help you

Make gratitude part of your daily life.

Say “Thank You” for every act of kindness received.

Express your gratitude and appreciation often

Human’s crave friendships!

“You want to go where everybody knows your name.”

— Cheers TV Show

Look for chances to reciprocate favors quickly

Count your blessing instead of wishing for more

Seek way to help less fortunate.

Riley Starr, 8, Type I Diabetic

You need to grow TOMATOs (Top Of Mind…Through Others)

Relationships are like bank accounts.Must invest in customer with expressions of sinceregratitude.

“Don’t need to ask for referrals…

…when you have earned them!”

“People will forget what you say. They will forget what you do; but, they will never forget

how you made them feel.”— Maya Angelou

14% Price9% Competitor 5% Friend3% Relocate1% Die

68% leave due Perceived Indifference!

Emails quick thank you; but may be buried in the inbox.

Phone call most always is appreciated; but, short lived

Social network feels great; but, what next?

A card in mail box scores big points

• Excellent Customer Service is not enough (TQM)

• Recognition and Appreciation will beat self-promotion every time

• Express your gratitude

• Give people reason to like you.

1. Say your thanks clearly and distinctly.

2.Look at the person and touch them.

3.Use the person’s name4. Send a hand-written

‘Thank You’ note

“What did you feel like when you were not thanked for your act of kindness”?

Just because… Right thing to do…No logo on thank you card!

“The great enemy of clear language is insincerity.”

— George Orwell

“People for whom you express appreciation already know what you do for a living!.”

— Tom Starr

Be Sincere

Don’t disguise business contact as appreciationDon’t hide propaganda in your thank note

Sets you apart

Creates threeopportunities for warm feelingsIs passed along to others “paid forward”

99% referral real estate businessIn 3 years!

Guinness: “World’s Greatest Salesman!”6 cars a day!13 cards every client every year!

It starts wit a smile and a handshake!How likeable are you? Do think it matters?

“All things being equal, people will do business with people

they like and trust first.”— Tom Starr

“Average 20-year old knows 2,000 people on a first-name basis.” — Psychology Today

Know 200 that do business with?Know 200 that like you?(Because you “Appreciated Them”)

Your 200 x Their 200 = 40,000!

Seven “Creatures” to avoid being

Seven “Appreciator” strengths to embrace

“Thar’s gold in them, there hills”!

1. The Sucker2. The Whiner3. The Vulture4. Mr. Halitosis5. The Puker6. The Topper7. Narcissus “If you want to achieve true

greatness…don’t be one of these!.”— Tom Starr

“The one you let go to voice mail!.”

Who makes YOU feel that positive?Now make your friends and prospects feel THAT way!

“One chance to make first impression.”

What’s one business card worth? Penny?It’s a human being!What’s life time client worth?Priceless!

“It’s not how many business cards you collect.

It’s the quality of the relationship that you build with those human beings.”

“And, it’s easy!”

• Be positive• Be sincere – no self

serving motive• Build strong

relationships• Be a giver• Connect people• Recognize your gifts

(reasons to be thankful)

“The difference between ordinary and extraordinary is that little extra.”

— Jimmy Johnson, NFL

May God Bless!

Living the Gift!

May God Bless!

Thomas J. Starr, CEOTom Starr Live Advisors®(513) 248-4665www.tomstarrlive.comtstarr@tomstarrlive.com