Association Hunger Games: Will it be Victory or Defeat?

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Donna Oser, CAE and Aaron Wolowiec, MSA, CAE, CMP, CTA delivered this presentation during the Michigan Society of Association Executive’s annual meeting on Wednesday, July 9, 2014, at the Amway Grand Plaza Hotel in Grand Rapids, Mich.

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Welcome!

Overview of Session

The Case for Execution

Framework for Execution

Case Studies

Group Sharing

Debrief

"Companies typically realize only about 60% of their strategy's potential value because of defects

and breakdowns in planning and execution."

Harvard Business Review, 2005

What we PLAN to do…

What actually GETS DONE…

Lost opportunity and revenue

The Execution Gap

What’s At Risk?Operational: • Production• Finances

Organizational:• Efficiency • Culture• Reputation

Personal:• Credibility• Supporters• Job

"82% of Fortune 500 CEOs feel their organization did

an effective job of strategic planning. Only 14% of the same CEOs indicated their

organization did an effective job of

implementing the strategy."

Forbes Magazine, 2011

C

ase

Stu

dy

Read the Membership

Case Study on page 1 of

your handout.

As we walk through the

Framework, be prepared

to identify issues that

could impede execution.

Fram

ew

ork Scan

Plan

Implement

Communicate

Evaluate

"Execution is a minefield… Agendas compete. Priorities clash.

Decisions stall. Communication breaks down. Timelines get blown. It’s never a

question of IF these problems will happen; it’s a question of WHEN and to

WHAT DEGREE.”

HBR Blog, 2013

S

can

Assess strategy/plan based upon

recent performance

Conduct a SWOT analysis

Assess competitive strengths and

identify weaknesses

Determine the issues that need to

be addressed based upon findings

SStrengths

Inte

rnal O

rig

in(a

ttrib

utes

of t

he a

ssoc

iatio

n)Exte

rnal O

rig

in(a

ttrib

utes

of t

he e

nviro

nmen

t)

HelpfulTo achieving the objective

HarmfulTo achieving the objective

WWeaknesses

O TOpportunities Threats

Sca

n

Rivalry among competitors

Threat of substitutions

Potential new entrants

Power of suppliers

Power of buyers

Porter’s Competitive Forces S

can

Case

Stu

dy

Can we identify any

areas of potential

breakdowns related

to scanning?

Check Point

Pla

n

What needs to be done?

Who needs to do it?

By when?

With what resources?

Case

Stu

dy

Can we identify any

areas of potential

breakdowns related

to planning?

Check Point

Ensure leadership knows the plan.

Schedule key check points.

Invite input from colleagues.

Be on the look out for barriers.

Help colleagues prioritize.

Imp

lem

en

t

Monitor the plan…obsessively.

Case

Stu

dy

Can we identify any

areas of potential

breakdowns related

to implementation?

Check Point

C

om

munic

ate Articulate specific actions needed

and desired outcomes.

Check-in frequently for questions and

progress.

Ask questions about process,

workflow, unexpected issues.

Share progress, challenges and

successes along the way.

Case

Stu

dy

Can we identify any

areas of potential

breakdowns related

to communication?

Check Point

Progress towards goals/metrics

Performance against the plan

Feedback from colleagues

Feedback from stakeholders

‘Done wells’, the ‘Do betters’

and even the ‘Don’t dos’

Play-by-Play ReplayEvalu

ate

Lack of detailed planning

Expectations not clearly stated

Poor communication/coordination

Lack of accountability

Poor prioritization

Common PitfallsEvalu

ate

Case

Stu

dy

Can we identify any

areas of potential

breakdowns related

to evaluation?

Check Point

C

ase

Stu

dy

Find a buddy.

Read the Meetings Case

Study.

Discuss w/ your buddy.

Identify 3 breakdowns.

May the odds be ever in your

favor!

Review of Session

The Case for Execution

Framework for Execution

Case Studies

Group Sharing

Debrief

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