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A BUSINESS PLANPRESENTATION
TEOH JUN XIANGJUSTIN CHONG
LIM WOO LEONDARREN TAN
OW XUN CONG
with
A HEALTHY FOOD MANUFACTURING BUSINESS
BARBARABARS
OUR GREAT
DREAMEVERY CITIZEN OF MALAYSIA ARE ABLE TO
OUR ENJOY DELICIOUS AND HEALTHYFOOD ANYTIME, ANYWHERE AT A LOW
PRICE
MARKET ANALYSIS OF
GRANOLA BARS
HOW BIG IS
THE MARKET
THE OVERALL MARKET SIZE WAS ESTIMATED AT RM8 MILLION ON
MALAYSIA BY 2012THE SNACK BAR CATEGORY WILL
HAVE A STRONG 4% GROWTH FROM 2013-2017
Who are our customers?• School-studying children • Teenagers (high school and university)• Office workers • Working parents• Gym devotees • Basically anyone
MILLENIALS (persons between the ages of 18 and 34), are the PRIMARY CUSTOMERS.
Adults who consume the product range from 18 to 65 YEARS
CUSTOMER AGE
Large proportion of GRANOLA BARS are sold through modern grocery retailers, such as supermarkets and hypermarkets
The DISTRIBUTION of super and hypermarkets are mostly abundant in the cities as well as suburban areas
It is likely that CONSUMERS are living in cities, towns or suburban areas
GEOGRAPHICAL LOCATION
DISTRIBUTION of MODERNGROCERY RETAILERS
PENINSULAR MALAYSIA
P
GIANT MALAYSIA AEON MALAYSIA
COLD STORAGE MALAYSIA7 ELEVEN MALAYSIA
TASTES AND
PREFERENCES of
CUSTOMER
WHATS IN THE MARKET NOWChocolate Peanut Butter Strawberry Blueberry
Plain flavour Marshmallow Berry
CHOCOLATE REMAINS ONE OF THE MOST FAVORED AMONG CONSUMERS
Strawberry granola bars
Blueberry granola barsMarshmallow granola bars
Berry granola bars
Peanut Butter granola bars
NATURE VALLEY AND QUAKER CHEWEYGRANOLA BARS ARE SOLD IN HUGEQUANTITIES IN OUR LAND
GENERAL MILLS INC CONTINUED TO LEAD SALES AND ACCOUNTED FOR 45% VALUE SHARE WITH SALES OF MYR 4 MIL IN 2014
POTENTIAL COMPETITORS
NATURE VALLEY GRANOLA BARS
REASONABLE PRICE
VARIETY OF FLAVOURS
SUCCESSFUL MARKETING
FILLING
LIGHT & PORTABLE
STRENGTHS
NATURE VALLEY GRANOLA BARSTHE ADVERTISEMENT
https://www.youtube.com/watch?v=GEji221o7g0
WEAKNESSES
Reviews state that Nature Valley Granola Bars are not as natural and healthy as they promised
Contains high amounts of sugars, fat, sodium, and several genetically modified ingredients (GM).
NOT 100% HONEST WITH THEIR ADVERTISEMENT
STRENGTHS
QUAKER CHEWY GRANOLA BARSREASONABLE PRICE
VARIETY OF FLAVOURS SOLD ( 8
FLAVOURS )
SOLD IN BOXES RATHER THAN LOOSE
PACKETS
SECOND PLACE RIGHT BEHIND
NATURE VALLEY IN SALES
LIGHT & PORTABLE
WEAKNESSESNegative reviews regarding stating that unhealthy
food components such as corn syrup were found
to be present.
The 5 Keys of a
Great Marketing
Strategy
WHO IS OUR TARGET CUSTOMER?To start off a great business, we have to first determine who our target
customers are, be it children, adults or senior citizens
FOR MY TEAMS BUSINESS, AS WE ARE SELLING
BARS OF ASSORTED FLAVORS, OUR TARGET
CUSTOMER IS ACTUALLY UNLIMITED AND WE CAN
SELL TO PEOPLE OF ALL AGES
WHAT IS YOUR CATEGORY
YOUR CATEGORY IS SIMPLY A SHORT DESCRIPTION
OF WHA T BUSINESS YOU ARE IN ROLES
Clearly
defining
category
amplifies
marketing
& sales
For my team’s business, our category is
simply – Healthy bars, anytime, anywhere.
WHAT IS YOUR
UNIQUE
BENIFIT
YOUR UNIQUE BENEFIT
SHOULD HIGHLIGHT THE
MAIN THINGS YOUR
PRODUCT OR SERVICE
ACTUALLY DELIVERS THAT
YOUR TARGET CUSTOMER
ACTUALLY WANTS
granola bars are the epitome of healthy foods in
today’s era.
Granola bars are HEALTHY in the sense that they contain oats, fruits and nuts and also honey. So not only are they healthy for you, they are actually pretty delicious as well.
Granola bars are HEALTHY in the sense that they contain oats, fruits and nuts and also honey. So not only are they healthy for you, they are actually pretty delicious as well.
these bars are also packaged and designed in a way that they can be hand-held and brought around easily at ANYTIME, ANYWHERE
‘ What makes our bars special is
that the QUALITY of our granola
bars are much better, as they are
directly imported from other
countries the day they are
harvested ’
our granola bars are easy to carry around
Packaging for the granola bars
Transparent biodegradable plastic will be
used to package the granola bars.
An unspoken advertisement as consumers see
the products before buying.
OUR SELLING STRATEGY
By doing ONLINE COMMERCIALS, the public
would be required to watch our commercials before they can watch their videos
planting ADVERTISEMENT BOARDS along
highways or main roads would be an excellent
way to promote our bars as people tend to drive their cars along these roads every day
If they are interested, they can go online to our
website or onto our FACEBOOK page to learn more
There will also be a sales person there to explain on
all the info regarding our granola bars
Working people tend to go to go supermarkets to buy
groceries and basic necessities for their daily lives.
we can set up a stall right outside the gym for
interested athletes to purchase as our granola bars
MANAGEMENT STRATEGIES Legal structure
1ST PHASE
HOW IT IS ADVANTAGEOUS
Reduce double taxation.
Flexibility
Separate legal entities 1
Limited Liability Protection 1
Capital
2nd PHASE
PUBLIC LIMITED COMPANY
( BERHAD )
ADVANTAGESBETTER ACCESS TO CAPITAL
LIMITED LIABILITY 2
SEPARATE LEGAL ENTITY 2
CREDIBILITY * TRUST
EASILY MAKE ACQUISTIONS
MANAGEMENT STRATEGIES Business Structure
ADOPTS FLAT ORGANIZATIONAL STRUCTURE
1st Phase – Subchapter Corp
Cost Savings
Adaptability
Collaboration
High Productivity
Innovation and Creativity
THE CORNERSTONE OF FOOD MANUFACTURING COMPANIES
KEY MEMBERS ON FIRST PHASE
Finance & Accounting
Sales
Manufacturing / Production
Marketing
ADOPTS TALL ORGANIZATIONAL STRUCTURE
2nd Phase – Berhad
Sense of Job Security
Managerial Control
MEMBERS OF BIG BUSINESS
Key Members of 2nd Phase
Customer Service
Research & Development
Product Managers
ASIDE FROM THE KEY UNITS WHICH ARE FINANCE, MARKETING, SALES,
AND MANUFACTURING, SEVERAL MORE UNITS ARE INTRODUCED TO ENHANCE CUSTOMER SATISFACTION
Purchasing/ Procurement
Human Resources
Position / Division Manpower
CEO 1
General Managers 5
Supervisors 25
Manufacturing Team 200
Sales 150
Marketing 75
Accounting 25
TOTAL 481
TOTAL WORKFORCE
FINANCIAL PLAN - comprehensive evaluation of someone's
current and future financial state by using
currently known variables to predict future cash
flows, asset values and withdrawal plans.
- can alert an investor to changes that must be
made to ensure a smooth transition through
life's financial phases.
FINANCE OF CAPITALCAPITAL NEEDED
RM 1,000,000
CASH SHARE BY SHAREHOLDER
Darren Tan 200,000
Leon 200,000
Jun Xiang 200,000
Justin 200,000
Ow Xun Cong 200,000
USE OF FUNDITEM PRICE(RM)
Ingredient 50,000
Shop Rent 5,000
Worker 10,000(2,000 per worker)
Electric & Water Bill 300
Renovation 20,000
Advertising 1,000
Furniture 10,000
TOTAL 96,300
GRANOLA BARGRANOLA BAR
Selling price RM20
Production price RM10
Quantity able to produce
5,000
Total cost RM100,000
MONTHLY INCOMEITEM PRICE(RM)
Ingredient 50,000
Shop Rent 5,000
Worker 10,000(2,000 per worker)
Electric & Water Bill 300
Total 65,300
PROFIT
Profit Per Month RM
Total Cost 100,000
Monthly spending (65,300)
Total 34,700
Forecast Profit in 3 Years 1,249,200
Profit Split Among Owners 249,840
CONCLUSION
- The granola bar market is proven to be a growing market.
- Once our company is progressing smoothly with our sales, we will expand our market by researching and developing newer and healthier granola bar flavors to meet increasing requirements of our customers.
- Moreover, with increase in profit, we will seek advice from professionals to develop a more competitive marketing strategy to increase our popularity.
- The company will also adopt a better financial and management plan to ensure that the internal structure of our company can cope with the increasing sales and competition faced.
REFERENCES
NewspaperAuthor Unknown. (2015 March-April). How We Eat Determines Our Health. Utusan Konsumer. Author Unknown. (2015 March-April). Eat the Right Combination of Foods. Utusan Konsumer.
Journal ArticleSchultz, E. J. (2015). Big Food, Big Problems. America’s Supermarket Staples Are Facing Unprecedented Challenges From Smaller, Natural and Organic Brands. Advertising Age, 40-42.Woodger, D. (2015). Take Your Pick. Financial Management, 32-35.Bartram, P. (2015). 8 Ways To… Get More Bang For Your Marketing Buck. Financial Management, 40-41.Purcell, D. (2010). Research Spotlight: The Cereal and Snack Bar Market. Retrieved from https://www.specialtyfood.com/news/article/cereal-and-snack-bar-market/Bradley, B. (2015). Nature Valley or a Slippery Slope? Retrieved from: http://brucebradley.com/food/nature-valley-or-a-slippery-slope/
REFERENCES
Lance, R. (2012). Corn Syrup is in the Bars… Retrieved from http://www.amazon.com/Quaker-Chewy-Granola-Sixty-Variety/product-reviews/B00158Q2OYMichael, S. (2011). Nice Snack Food. Retrieved from http://www.amazon.com/Quaker-Chewy-Granola-Sixty-Variety/product-reviews/B00158Q2OYWildman, S. (2011). Quaker- A Good Snack. Retrieved from http://www.amazon.com/Quaker-Chewy-Granola-Sixty-Variety/product-reviews/B00158Q2OYV, Barathi. (2015). 6 Stocks that Soared on Bursa. Business Today. 15(07). 45.Jones, N. (2015). Business Leaders Aren’t Prepared. Business Today. 15(07). 61.Griffin, D. (2015). Tall Vs. Flat Organizational Structure. Retrieved fromhttp://smallbusiness.chron.com/tall-vs-flat-organizational-structure-283.htmlAuthor Unknown. (2015). How to start a food production business. Startups. Retrieved from http://startups.co.uk/how-to-start-a-food-production-business/
REFERENCES
InternetTypes of Business Entities in Malaysia - RISS Corporate Services. (n.d.). Retrieved September 8, 2015, from http://www.risscorporateservices.com/types-of-business-entities.html
Hearst Newspapers, LLC. (2015). The Advantages & Disadvantages of the Acquisition of Another Company in the Same Industry | Chron.com. Retrieved September 8, 2015, from http://smallbusiness.chron.com/advantages-disadvantages-acquisition-another-company-same-industry-31362.html
Entrepreneur Media Inc. (2015). Choose Your Business Structure. Retrieved September 8, 2015, from http://www.entrepreneur.com/article/38822
Wolters Kluwer. (2015). Copyright and Permission Policy Information | BizFilings. Retrieved September 8, 2015, from http://www.bizfilings.com/about/copyright.aspx
REFERENCES
Press Release. (2015). Retrieved September 8, 2015, from MarketResearch website: https://www.marketresearch.com/corporate/aboutus/press.asp?view=3&article=2752&g=1Financial Plan. (2015). Retrieved September 8, 2015 from Investopedia website: http://www.investopedia.com/terms/f/financial_plan.aspRISS. (2015). LIMITED LIABILITY PARTNERSHIP (LLP). Retrieved from http://www.risscorporateservices.com/setting-up-llp-in-malaysia.html
ReportAssessing Consumer Purchasing Intent of MARDI’s Granola Bar: An Ethnic Analysis. (2013). Retrieved from MARDI’s website: http://etmr.mardi.gov.my/Content/ETMR%20Vol.8%20%282013%29/8.%20Rashilah.pdfSnack, Cereal and Nutrition Bars in the United States. (2013, September). Retrieved from Agriculture and Agri-Food Canada’s website: http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/united-states/snack-cereal-and-nutrition-bars-in-the-united-states/?id=1421353894973#i
REFERENCES
VideoNature Valley Canada. (2015, July 7). Nature Valley 3 Generations - #RediscoverNature. Retrieved from https://www.youtube.com/watch?v=is5W6GxAI3cNature Valley. (2015, July 14). Nature Valley - Nature Comes in Many Flavors. Retrieved fromhttps://www.youtube.com/watch?v=1B96wAEPFcE
BooksCho, S. S., & Samuel, P. (2009). Fibre Ingredients. Florida, BR: Taylor and Francis Group,LLC.Janick, J., & Paull, R. E. (2008). The Encyclopedia of Fruits and Nuts. London, UK: CAB International.
TEOH JUN XIANG Business Background
Market AnalysisReferences
JUSTIN CHONGMarketing StrategyBrand logo design
LIM WOO LEONManagement Strategies (Legal structure)
References
OW XUN CONGManagement strategies (Business structure)
Powerpoint slides designer
DARREN TANFinancial Plan
Powerpoint slides coordinator
ROLES OF GROUP MEMBERS
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