Basic Marketing Tactics Lesson 3

Online Marketing – The Basics

What kinds ofOnline marketing

tactics do you know?

Why is it important for you to know about online

marketing?

Types of BasicOnline Marketing

• Search Engine Optimisation• Pay Per Click• Email marketing• Affiliate marketing• Basic blog marketing

Search Engine Optimisation

Search Engine Optimisation• Optimsing web presence to get up

the rankings on search engines• SE’s look for consistent keywords

between URL, header title, meta tags and content

• Link building• sitemap

Pay Per ClickAdvertising

Pay Per Click• Pay for every click rather than flat

rate• Wider spread across the internet• User logic & relevance• Taking over banner ads

Email Marketing

Email Marketing

• Customer loyalty/retention• Brings people back to your site• 5-7 contacts rule• Cost effective & mass

customisable• High click through rates

Email Marketing

• Cost effective• Easy to grow lists• Mass customisation• High click through rates

Affiliate Marketing

Affiliate Marketing• Turn the internet into your

salesforce• Greater visibility across niches• Low cost way to get your

product across the Internet

Basic Blog marketing

Basic Blog marketing• RSS feeds• Email subscribe• Blogrolls• Share buttons• Tags• ‘Email to’ links

Things to do• Start reading www.problogger.net• Start listening to

www.forimmediaterelease.biz• Join Friend Feed and join the

group• Read www.copyblogger.net

Thank You

skype: jonin60secondsjonmichaelbishop@gmail.comTwitter.com/jonin60seconds