BDMM Class 9 Digital Consumers

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Digital Consumers

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

8 Net Gen Norms

1. Freedom

2. Customizations

3. Scrutiny

4. Integrity

5. Collaboration

6. Entertainment

7. Speed

8. Innovation

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

“This is my world.”

No longer

“This is OUR

world.”

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Freedom

The appeal is having control over your

own destiny.

• Control at work, school and life.

• Freedom leads to creativity.

• New companies formed from young

ideas (Facebook, Rent the Runway)

• Freedom to pursue side projects

• Freedom= variety

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Customization

We live in the era of “Mine, mine

mine.”

• Companies who include

customization lead

• Massive shift for marketing

• Area of opportunity

• Personally brand everything

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Scrutiny

We examine information to death.

• Double and triple check claims

• Everything is documented and searchable

• Quick to judge

• Students teaching teachers

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Integrity

We have a special set of values.

• Tolerance, honesty, consideration

• Giving back and social

entrepreneurship

• Make a difference

• Transparency

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Collaboration

The Net Gen is built on relationships.

• We create, we share, we crowdsource.

• Mobile collaborations

• Collaboration is good for business (99 designs)

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Entertainment

Everything we look at should be a form

of fun.

• Google campus

• Work place flexibility

• Sets the bar for more interactive

marketing

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Speed

The Net Gen has little patience

• Tasks completed quickly

• Everyone isn’t as quick as we are

• Speed is expected

• New generations will only be worse

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Fear of Detachment

Harrisburg University Campus Facebook Study:

• Sept 2010

• Students, Faculty and Staff

• Blackout on campus to social networks

• Forced to used other tools to

communication

• 33% reported feeling less stressed

• 25% reported better concentration in class

• Find more in the official Press Release

• Listen to the NPR story

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Innovation

We assume new = innovative.

• Versions are improved

• Advertising and marketing pull on

this craving for new

• Play on emotions

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Physical Side

•Learn the most

from 0-3 and 12-24

•Brains can

CHANGE

•Standard tests vs

learning

•Marketers target

at key points in life

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Games in Education

Gaming as a teaching tool.

Gaming as a new career frontier.

Enter SCVNGR:

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Brains and Games

Did you play video games?

Why?

Has it taught you anything?

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Screens

Older generations don’t understand

screens.

• Methodical vs sporadic

• Screens allow for skimming

• Screens allow multitasking

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Creativity

Creativity stems from possibility and

freedom.

Need for recharging.

Realize there are ways to make your

mind sharper by stepping AWAY

from the screen.

BDMM 4336

Digital

Consumers

Class 9

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

7 Guidelines

1. Work on your wiring (learn something new)

2. Work on your Net Gen wiring (become fluent in tech)

3. Multitask wisely

4. Know when to focus

5. Work hard but take breaks

6. Practice scanning

7. Study and notice how you learn best.