Best Practices in Social Media: Implementing a Strategy

Best Practices in Social MediaTrends, Engagement Opportunities, and Implementation Strategies

Part Two: Implementing a Social StrategyEric Hodgson :: September 23, 2010

About Me

Find this presentation:

http://slideshare.net/ehodgso

Let’s Take a Poll

What is your resource investment in social media:

a) An hour a week to research and participate.

b) We’ve added it to some job descriptions.

c) We’re hiring a full time social media specialist.

Implementing Social Media

Photo by National Library NZ on The Commons via Flickr

Electronic Communications

.edu

email

social

Avatar

• Use a common element– JPG, PNG, GIF– Square– Think small– Be consistent

Facebook

• Create an account• Set up a page• Add dynamic content• Create an FBML application

PROFILE PAGE GROUPYou begin the conversation, and hope that others will chime in

Best for vertical (one-way) communication

Best for horizontal communication among members

People can “friend” you/your profile persona

People can become “fans” of your page

People can become “members” of your group

Limited direct messaging (20 recipients max) to friends

Unlimited direct messages to fans

Limited direct messaging (5,000 recipients max) to members

Can be customized with applications

Can be customized with applications

Cannot be customized with applications

Monitor traffic based on activity and interaction

Page administrators have access to statistics & traffic

No access to statistics and traffic

Facebook.com/pages/create.php

Facebook.com/pages/create.php

Facebook.com/pages/create.php

http://www.facebook.com/apps/application.php?id=4949752878

http://www.facebook.com/Harvard?ref=ts

http://www.facebook.com/pages/Doane-College-Homecoming/

Twitter

• Create an account• Customize the page• Add dynamic content• Connect to Facebook

https://twitter.com/signup

https://twitter.com/settings/profile

https://twitter.com/settings/design

https://twitter.com/settings/design

Twitter.com/universityofga/

http://twitterfeed.com/feed/newuser

Twitter.com/ucdavis

http://apps.facebook.com/twitter/

Flickr

• Create an account• Organize photos with sets• Connect to Facebook

http://www.flickr.com/configurator/

http://www.flickr.com/photos/universityofthepacific/

http://apps.facebook.com/twitter/

YouTube

• Create an account• Set up a channel• Connect to Facebook

http://www.youtube.com/user/sampleuniv

http://apps.facebook.com/twitter/

Integrating Social Media

Photo by sgt fun via Flickr

Electronic Communications

.edu

email

social

Social Web Callouts

• BlueFuego research (3/09-6/10)– Home, Admission, Alumni pages

• 85.7% of schools have SWC on one of these pages (n=1,387)

• Grew from 20.4% at beginning of study• Most links were to Facebook

http://www.slideshare.net/Bluefuego/social-web-callouts-in-higher-ed-15-months

http://www.iue.edu/

http://www.iue.edu/

Facebook.com/pages/create.php

http://twitter.com/goodies/widget_profile

http://www.flickr.com/badge.gne

http://www.youtube.com/custom_player

Find me• Find this presentation:

http://slideshare.net/ehodgso

• Find me:– twitter.com/ehodgso– facebook.com/ehodgso– eric-hodgson@uiowa.edu

• Find the UI:– twitter.com/givetoiowa– twitter.com/uiowaphil– facebook.com/philwashere– flickr.com/givetoiowa– vimeo.com/givetoiowa– youtube.com/givetoiowa

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