Business Development Analysis Do Customers Matter

BUSINESS DEVELOPMENT

ANALYSISTeam Ocelots: Andre Ferguson, Candice Lela-

Rolingson, Eric Gransaull, Ken Francis Charles

DO CUSTOMERS REALLY MATTER?An analysis of Rituals Coffee House

WHAT IS A MARKET? A market is made up of individual consumers willing to

purchase a particular item at a particular price

MARKET ANALYSIS Market analysis seeks to examine the market demand

in relation to prices and product offerings. It uses consumer demographics/segmentation/target

market and buying habits to identify trends

WHY DO WE NEED IT?

Apple Inc. made more money this weekend than BlackBerry will

sell for!!

WHAT IS THE OFFERING? Rituals Coffee House is one of the fasting growing and

widely recognized coffee shops in the Caribbean Unique products, décor and ambience set them apart

from all the competitors.

BUT DOES IT WORK??? Rituals started out with five per cent of his restaurants

group sales. Today, it accounts for between 54-55 per cent of all income!!

WHAT ARE THEIR CSF’S? Customer Experience Ambience

HERE IS A LOOK AT ONE OF THEIR CSF’S

RITUALS COMPETITIVE ADVANTAGE Rituals uses top of the line products. Product Consistency Zero Defects Service Oriented Ambience High Variety Distribution Location Regional placement

WHAT OTHER SEGMENTS COULD BENEFIT FROM A RELATED OFFERING? The IT segment

The Printed Media segment

The Food segment

Marketing and Advertising segment

HOW LARGE IS THIS SEGMENT AND HOW FAST IS IT GROWING?Measured by: Number of consumers in market for your product or

related products Combined money spent on related good and services Number of units of relevant products bought annually

Make growth predictions based on historical data

WHAT EVIDENCE IS THERE THAT CONSUMERS WILL BUY YOUR PRODUCT? What socio-economic factors are at work to

help/hinder (PESTEL)? Not enough to make prediction based on research

alone Ideally want hard evidence, through purchase orders

or prototype test

WHAT EVIDENCE CAN SHOW YOUR TARGET MARKET HAS POTENTIAL TO GROW? What demographic (who), geographic (where) and

behavioral (how) factors are pointing to your target market growing and your expansion?

CONCLUSION

QUESTIONS OR COMMENTS Please address any concerns you may have at this

moment.