Business Management Terms

COMMON MARKETING & SALES VOCABULARYGuess the correct Vocabulary Word

Our company develops medicine with the _________________(consumer) in mind.

We prioritize our consumers.

Our company develops medicine with the END USER in mind.

We prioritize our consumers.

The pharmaceutical industry is highly competitive.

__________________(selling products to new markets) is a strategy that many companies use to increase their consumer base.

The pharmaceutical industry is highly competitive.

DIVERSIFICATION is a strategy that many companies use to increase their consumer base.

Our company spends a lot of money to keep our products off the

______________(illegal economy). Markets and small shops often sell our

products without a proper license.

Our company spends a lot of money to keep our products off the

BLACK MARKET. Markets and small shops often sell our

products without a proper license.

Our campaign for infant formula targets a _______________(specific) market.

We promote our product to married women between 25-35 with a career.

Our campaign for infant formula targets a NICHE market.

We promote our product to married women between 25-35 with a career.

The _____________(selling price – wholesale cost) of our newest product

is about 30% in some pharmacies.

The MARK UP of our newest product is about 30% in some pharmacies.

Product X is a very ____________(well-known) diet pill that has been

featured in magazines, news stories, and on many TV commercials.

Product X is a very HIGH PROFILE diet pill that has been

featured in magazines, news stories, and on many TV commercials.

Our company is going through a major _______________ (change in image)

right now because we’ve merged with Company AB. We’re getting a new logo,

motto, and overall image.

Our company is going through a major REBRAND right now because we’ve

merged with Company AB. We’re getting a new logo, motto, and overall image.

It’s very important to make a good impression with ______________(possible) clients.

Be sure to look professional, speak clearly and build a good relationship with them.

It’s very important to make a good impression with POTENTIAL clients.

Be sure to look professional, speak clearly and build a good relationship with them.

When we sell an instrument to a hospital, our staff is always sure to provide

______________(post services) to ensure the instrument is working properly and

the client is satisfied.

When we sell an instrument to a hospital, our staff is always sure to provide

AFTER SALE SERVICES to ensure the instrument is working properly and

the client is satisfied.

AB Company has one of the most _____________(advanced) R&D Departments

on the market. Their research uses the newest technology to develop

the most effective medicines with the least amount of side effects.

AB Company has one of the most INNOVATIVE R&D Departments

on the market. Their research uses the newest technology to develop

the most effective medicines with the least amount of side effects.

AB Company offers it’s employees great _______________(benefits)

if they can perform their job well. They often give a bonus salary, holiday

tickets, awards and promotions.

AB Company offers it’s employees great INCENTIVES if they can perform

their job well. They often give a bonus salary, holiday tickets, awards

and promotions.

The total sales figures really ______________(went up and down) in 2012.

We’re sure it was due to the economic downfall.

The total sales figures really FLUCTUATED in 2012.

We’re sure it was due to the economic downfall.

Twenty-three percent of our revenue last year came from _____________

(online shopping). It’s a fairly new market, but we’re thrilled with the results.

Twenty-three percent of our revenue last year came from E-COMMERCE.

It’s a fairly new market, but we’re thrilled with the results.

The market prices for Product X remained ______________(the same) last year.

However, the prices for Product Z fluctuated greatly!

The market prices for Product X remained STABLE last year.

However, the prices for Product Z fluctuated greatly!

Our company prefers to target _____________(not the consumer) buyers

because they buy a much greater volume of product.

Our company prefers to target WHOLESALE buyers

because they buy a much greater volume of product.

The ________________(end user) price for medicine is always

more expensive than the wholesale price.

The RETAIL price for medicine is always

more expensive than the wholesale price.

It’s very important for our sales staff to ______________(keep in contact)

with our clients. We try to call or meet with them at least twice a month.

It’s very important for our sales staff to FOLLOW UP with our clients.

We try to call or meet with them at least twice a month.

Our company doesn’t focus on ____________(for all consumers)

medicine. We develop specialized products for niche markets.

Our company doesn’t focus on MASS MARKET

medicine. We develop specialized products for niche markets.

According to consumer _________________(purchasing trends) statistics, 67% of women purchase medicine from pharmacies for themselves and their family.

According to consumer buying habits statistics , 67% of womenpurchase medicine from pharmacies for themselves and their family.