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M A X ’ S G R O U P T A L K S
CASUAL DINING
Category
THE CHAINEDFULL SERVICE RESTAURANT
W H A T ’ S H A P P E N I N G I N
the landscape
CHAINED FULL SERVICE
CATEGORY
Php30.4BValue Sales
744M Transactions
15.7%Growth Year on Year
Php34Bin 2016
20%Max’s Group
Leads inValue Shares
Source: 2015 Euromonitor, Consumer Foodservice Report
CHAINED FULL SERVICE
CATEGORY
CompetitionTightens
Entry of International &Local Brands Targeting
the Middle Class
Pizza Full ServiceTops
Other Full ServiceRestaurantCategory
Development ofNew Shopping
Center+
Business Hubs= Expansion
Source: 2015 Euromonitor, Consumer Foodservice Report
key highlights
CHAINED FULL SERVICE
CATEGORY
Dependency onHome Delivery
& TakeoutHectic Lifestyle
Fascination OverNew Menu
Fusion CuisinesNew FormatsParty Trays
Bento BoxesRice BowlsGrab & Go
MoreComprehensiveOnline Platforms
For Food Ordering
Apps
key trends
New LocationsFor Eating Out
Food Trucks
Food Parks
Source: 2015 Euromonitor, Consumer Foodservice Report
W H A T A R E T H EP L A Y E R S U P T O
COMPETING IN THEDIGITAL-SPHERE
“The players seem tobe looking all the
same”
MARKETING TO THE “K12s”I M A G I N E …
W H A T I S M A X ’ S G R O U P D O I N G
WelcomeCHANGEA N D A C C E P T T H E
NEW CHAINO F C O M M A N D
INCLUSIVE MOBILE 1ST PURPOSEFUL AUTHENTIC COLLAB TRENDWATCH
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