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Mestrado Integrado em Engenharia e Gestão Industrial
Finding a MentorDIGITAL BUSINESS ECOSYSTEMS
2015-16
António GriloAneesh Zutshi
2
Why you would want a mentor?
• Mark Zuckerberg – Paid to be around more succesful people
• Being around successful people
– Passionate
– Yes you can do it
• Pushing you
– Get outside of comfort zone
• Accelerate learning
– Learn from experience of others
– Learn from other’s mistakes
• Not paid for, is a gift – other means of exchange, building relationship
3
How to find a mentor?
• How to find a mentor?
• How to attract the attention of a mentor?
• How to keep a mentor?
4
Who should be a mentor?
• Someone who is making a
lot of money.
• Ambitious.
• Inspiring
• In-person potential
• Aspire to have close
personal relation
– Work with
– Partner with
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Idea of Passion
• Cynic – Passion is living in fairy tale land
• Idealist – Nothing but passion should drive me
• Too many Passions
6
Pitching Prelimineries
• Anticipate the things you want to do
– Consolidate your dreams
• Develop a body of work
– Blog
– Youtube Channel
• Research the Mentor
– Hear Interview, podcast
– Read all his body of work
7
Questions to ask about Mentor
• Free Writing the answers to these questions
• Why did he or she start what they are doing?
• What are the main benefits the followers/clients receive?
• What are the biggest problems of the followers/clients?
• What are the biggest frustrations of the people you are
contacting in having to provide a solution?
8
Questions to ask about Mentor
• How can you help? Tips ? Your proof?
• Why wouldn’t they want you to work for them and what
objections they might have?
• What is their dream?
• What is their nightmare?
• Get inside their head.
9
Meet in person
• Edward Druce
(www.the21convention.com) shares his
experience with Owen Cook
(www.realsocialdynamics.com)
– Event with 400 people
– Personal problem – Shoulder Injury
– Book “Becoming a supple leapord”
– Nervous, no appropriate time
– Tap him on stage during 2 minute activity
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Charm their assistants
• “Never eat alone” – Keith Ferrazzi.
• Identified Richard Branson’s mom
• After went out for drinks
11
Email Radar
• YourName@ CompanyYouWorkWith.com
• Immediately send an email of appreciation
• Show knowledge about what they are doing
• Get More Exposure
– -Similar to how the new i-phone you keep hearing
about from different sources
12
Pitch
• Ask : How I can make the person more succesful
– Not ask for help
• Intent – single line
• Dream
– You would love to dominate your industry
• Problem
– Build a small level of pain
– Salesforce – Email marketing systems were a mess
• Solution
13
Objections
• Objections
– Paying you
– Babysit you
– Commitment with someone
• Overcoming Objections
– 2 weeks unpaid trial
– Bonus – Tasty tip
14
Mistakes• Spelling
• No LOL, no HAHAHA
• Warm and friendly, but professional
• 1
• Neutral Font
• Do not use the word – Mentor
– Like going to bar, “Will you be my girlfriend”
• No message “Sent from i-phone”
• Don’t show you will be their competitor
15
Pull the trigger• Avoid Fretting
– Go and get more options
• Persist
– Mindset – No obligation to respond
– “Hi, I know you are busy, but…”
– Any bonus.
– Respond to old email
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Listen
Listen far more than you speak
– Do not moan, complain
– Do not drain their energy
– Make your mentor’s life easier
– New ideas must add value
Nothing to Say
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“If you’ve got nothing to say, don’t say nothing.
Nothing to give? Don’t take nothing.
Something to give? Show me something.
Nothing to say? Don’t say nothing.”
—Don’t Say Nothing
Perfect Timing
• When you catch people at their best, take them for
everything they have got
• No matter if you are in the middle of – sleeping, eating,
getting ready to go out- if you get a call at an odd hour
• Your mentor is in talkative mood, wanting to explore
new ideas- that’s your reality
18
No Comparison
• Don’t compare yourself with your mentor
• You have your own goals, own values, strengths,
weaknesses and resources
• Trying to plot your map directly in the shadow of
someone else is road to ruin
• “Envy is ignorance, imitation is suicide.” - Ralph Waldo
Emerson
19
The Law of 33%
• Spend a third of your time with people better than you, a third
with people on a similar level to you (and equally as driven), and a
third with Edward Druce 11 people who you can teach and have
more experience than. He calls this “the law of 33%”.
» - Tai Lopez
• The first drives you higher, the second is great for competition,
and the third keeps you grounded and reminds you that you’re
doing okay.
20
Say Yes to Everything
• If you dream of starting your company, get your hands dirty in all
areas.
• From marketing, to product development, to design, to finance, to
hiring.
• Pay massively when you are looking to build your team.
• Of course if you don’t want to run a company and you’re quite
happy specializing, get on your merry way and become the best
you can be at that one thing you do better than anyone
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