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Our company does a lot of work in higher education. We work with Universities and Colleges in the areas of institutional branding, recruitment marketing, market research, online/search marketing, and social media.
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Company Credentials- Higher Education -
February 2014
Sean Williams – Breadth of Experience
Sales & Marketing Roles Advertising Agencies & Consulting Companies
Past/Current Clients
The Future? – A new business approach
Our Present – Unique Business Model
Our Present – Variety of Services
Strategic MarketingBusiness & Market Planning, Brand Development,
Research, Communications, Sponsorships
Marketing CommunicationsBroadcast, Print, Out-of-home, On-site, Online,
Social, Mobile
Digital MarketingSocial Media, Web Development, E-mail, Mobile,
Analytics & Measurement
Our Present – Three Service Channels
Imbedded Complementary Direct
• Work ‘for’ a company
• Act as Marketing Manager/Director
• ‘Part-time’ or short-term role
• Liaise with outside existing partners or bring in new ones
• Support an agency or consulting company
• Act as ‘staff’
• Project or retainer basis
• Offer something they don’t have
• Direct client work
• Resourcing based on client or project need
• Utilize partner network to staff up
• Project based and long-term relationships
Work Samples
Holland College (PEI)
Developed a new brand strategy in 2011. Also designed and implemented a multi-faceted advertising campaign that supported the 11/12 and 12/13 recruitment years.
Advertising
St. Francis Xavier University (NS)
Worked as the Acting Director of Marketing & Communications for 10 months. Since 2009, developed a multi-faceted advertising campaign that supported the 2009/2010 recruitment year and conducted qualitative research (2012).
Out-of-home
Online/Social Media
Newspaper
University of Regina
Developed a comprehensive recruitment package (designed publications, display material, and microsite) and directed social media efforts from mid 2009 to late 2010.
Publications/Display
Microsite
Social Media
Eastern Oregon University
Brand Roll-outBrand Identity Discovery
Brand Strategy
Developed new brand strategy, conducted a brand identity discovery exercise, and designed recruitment material concepts in 2009.
Andrew College (Georgia)
Social MediaRecruitment Site
Developed new recruitment website and social media efforts that were integral parts of the overall 2009/2010 recruitment campaign.
EduNova
Formally positioned the EduNova brand (the provincial group responsible for international promoting of education in NS) by defining a new creative platform in 2006.
Other Past Projects
Conducted qualitative research
Developed online advertising plan
Conducted qualitative research and consulted on website and virtual tour design
Consulted on website redesign, SEO plan and developed social media strategy
Conducted qualitative research, and consulted on website design, content creation and social media plan
Contact:Sean Williams(902)220-5945sean@williamsmarketing.ca@swmgroup
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