controversial Advertisement

Controversial Advertisement

Team Member:Ritwik Sharma

Rajshekhar GantiJithish Nambiar

Television advertising is generally a thirty-second audio-visual clipping

telling us the features and advantages of a particular product.

Since the time span of an advertisement is so limited, its content needs be

exciting, catchy and short, but at the same time must get the point across

immediately.

However, in this process advertisers sometimes tend to include debatable

content - what may be passé in one country may be blasphemy in another.

Introduction

This is one of the main reasons why even

multinationals seldom keep the same advertising

content across countries, leave alone continents.

One of the most controversial advertising

campaigns run to date was from the United

Colors of Benetton

Introduction (contd.)

Politics

Religion

Gender and Race

Eroticism

Sexual Inclination

Unethical Products

Famous People

Physical trait

Abuse/Exploitation

Causes of Controversy

Nike's "Boston Massacre" T-Shirts, removed after marathon bombing

JC Penney's kettle that looked like Hitler

Mountain Dew Commercial, the "most racist ever"

Reebok Pulls Controversial "Cheating on your Girlfriend" Ad

Oscar Pistorius's Nike ad "I am the bullet," removed after girlfriend's

murder

Abercrombie & Fitch's controversy still refuses to make clothes for Large Women

United Colours Benetton

Thank You