Corporate social responsibility

Corporate Social responsibility

Rahul koul

IntroductionWithin the world of business, the main

“responsibility” for corporations has historically been to make money and increase shareholder value.

Meaning of CSRCSR is the continuing commitment by business to

behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

Why CSR is Important?• It helps to improve company's image and

reputation.• It helps to gain competitive advantage.• It helps to keep employs motivated loyal

and satisfied.• It helps to keep the customers loyal.• It helps in financial beneficial to the

company.• It helps in the increment of the more

shareholders.

Examples of CSR

• Infosys technology in India:• ITC limited:• Airtel:• NTPC

Areas of CSR

Business benefits of CSR• A good reputation makes it easier

to recruit employees.• Employees may stay longer, reducing the

costs and disruption of recruitment and retraining.

• Employees are better motivated and more productive.

• CSR can make you more competitive and reduces the risk of sudden damage to your reputation (and sales).

Arguments

• Against1. Cost issues.2. Lack of skills.3. Lack of broad public support.

Contd.

• For1. Business is a part of society.2. Public image.3. Long term self-interest.

Conclusion

• In today scenario CSR is the basic necessity for every business if it wants to enjoy the sustainable position in the market.

• But still there are some issues that a business has to face while initiating CSR activities.

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