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Libraries can't afford for marketing to be an afterthought. It's a way to connect with your community, campus and school. Join UW-Green Bay librarians as they discuss how their library built a comprehensive marketing plan, utilized the talent of students, experts, partnered with stakeholders and designed popular events for its patrons. The end goal? Creating a vibrant and engaging environment. The session will wrap up with a lightning round, where you will be invited to share your ideas and experiences with marketing.
Citation preview
+
Creating an Engaging Library: Marketing from the Ground Up Renee Ettinger
& Joe HardenbrookCofrin Library, University of Wisconsin-Green Bay
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Programming
+Bash in the Stacks
Nerf tag
Freshmen
Partnerships
Welcome
Food
Games
Bash in the Stacks video
+Library Pumpkins
Spur of the Moment
Little Planning
Take a Risk
Start Small
+ Authors & Artists
National Library
WeekCelebration of Scholarship
Faculty & Staff
Runs Every Other Year
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Edible Books
Library’s 40th anniversary
Successful 1st run
National Library Week
Perception
“changer”
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Final Exams Week
Relax, Unwind
Stress Relievers
Therapy Dogs Low Maintenance
Activities
+What leads to success?
+Before
Little admin support
Little Time
No budget
Always on the backburner
Inattentive Social Media
+After
New Leadership
Emphasis on Priorities
Raise the Library’s Profile
Make Campus Connections
+ Tapping Your Users
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Student Talent
+Partnerships
$$$$
FOCUS (Freshmen)
Student Life
Chancellor’s Office
Provost’s Office
You need to
ask!
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Library Marketing Evolves
Enlarged group
Meet regularly
Students
Dedicated Responsibilitie
s
Focus on
Events
+Social
Media
Guidelines
Doesn’t always have to be about the library
“Ready to Go” PostsMore
photos & video
Phoenix Phanatics
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Lightning Round
+ Questions
+Contact Info
Renee Ettinger, University of Wisconsin-Green Bay ettinger@uwgb.edu
Joe Hardenbrook, University of Wisconsin-Green Bay hardenbj@uwgb.edu
+Lightning Round Presenters Colleen Rortvedt, Appleton Public Library
Contact: Tina Babler, tbabler@apl.org Branding Research at APL
Teri Talpe, UW-La Crosse Contact: Stefan Smith, ssmith@uwlax.edu Murphy Library Hall Librarian Program
Jennifer Nelson, Viterbo University jnnelson@viterbo.edu Introducing VitCat to the Viterbo community
+Photo Credits This presentation features images from Flickr that are available for use with a
Creative Commons license: “Questions” by Tim O’Brien:
http://www.flickr.com/photos/oberazzi/318947873/ “Instagram and other social media apps” by Jason Howie:
http://www.flickr.com/photos/jasonahowie/7910370882/ “Lightning” by Bruce Guenter:http
://www.flickr.com/photos/10154402@N03/2840585154/ “The Adventurers” by Michael Ocampo:
http://www.flickr.com/photos/mikee032901/2306216747/ “The Talent in Neon!!!” by Maryalena Salman:
http://www.flickr.com/photos/hookerplz/6266047952/ “Swimming Lanes” by agaumont:
http://www.flickr.com/photos/agaumont/5183893016/ “No Lifeguard on Duty” by Ken Fager:
http://www.flickr.com/photos/kenfagerdotcom/5232492353/ “Top of the World” by Izzard: http://www.flickr.com/photos/izzard/183927/
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