Dear inhabitants on planet earth june 2013

Change the way we eat We need to go back to nature

Og så er livet sådan set gået lige siden

Og så er livet sådan set gået lige siden

Human beings are removed from nature and agriculture

14 years,

2 mio boxes delivered at the

doorstep per year

&

a lot of innovation

It started with a simple product

SIMPLE ORGANIC INGREDIENTS . . .

. . . TRANSFORMED INTO MAGICAL MEALS

… BACK IN THE OLD DAYS IT LOOKED LIKE THIS IN THE

COUNTRYSIDE

WE LIKE THE

ORIGINAL

VALUES –

SPICED UP

WITH A

SUSTAINABLE

TWIST

. . . with soil on our mind

AND WITH OUR FEET IN THE SOIL

Dear inhabitants on planet earth The next generation is coming soon 9 billion people – maybe more - and guess what – we all need food At the same time nature and climate need to stay in balance

I WAS KIND OF SELFISH

OVER THE LAST DECADES

BUT IT WAS SIMPLY MY QUEST FOR MY DREAM

There is a tremendous need for us to

Rethink food systems and change our Globalagricultural behavior

Local & Small is beautiful

And we find that there is a way forward that takes care of the three threats:

Climate change – environmental degradation - human health

Human beings are being amputated from our original elements Result: Obesity Diabetes Stress ADHD +++ lifestyle dieseases in general + a lack of understanding of the problem and the challenges

School gardens in 8 different locations

Starting when they are 10 years old, the kids are totally open to authentic learning

We created a snowball effect where kids grow, cook & experience nature simultaneously

50% OF DANISH 10-YEAR-OLDS

HAVE ONLY EVER SEEN

ASPHALT AND CONCRETE

… BACK IN EARLIER DAYS

And this is not an ”amish” idea

GUTS IT TAKES

Courage & enlightened self-interest Do something for your self and for the planet

We simply need to follow our dreams Or else we are looking into a wet, windy, hungry, and unpredictable nightmare So why not join the green road?

THE PLANET

IS SIMPLY

SUFFERING

FROM THE WAY

WE BEHAVE

&

SO

DOES

MAN

KIND

More raw Less cooked

More whole grains Less white

More plants Less meat

More farm Less industry

Solution

The solution may be a local 80:20 thinking in a social and cultural integration model. 80 % plant output 20 % animal output A closed circuit where the consumers live close by, seeing themselves as part of the idea. This creates learning, social integration, reduced use of fossil energy and reduced CO2 emissions. The closed circuit have huge amount of positive output. An example of inspiration for the environment

Take a farm (do I really need to say it´s Organic/Biodynamic) Connect two families per hectare = 6-8 people Grow a large number of kategories in a biodiverse model Make sure that in a calculated model, they maximum have an intake of 20% animal energy Let life quality be a driving factor through the social integration …The village hall is back And you would probably, in this closed community,- solve climate, enviromental and lifestyle diseases – lifequality and planet quality will grow

How to get it done

15

30 52,6

2,4

Protein, %

Fedt, total, %

15,5

30,5 50,1

3,9

Protein, %

Fedt, total, %

Kulhydrattilgængelig, %

Research……

It´s a simple brain chain reaction:

1 ! I guess you are from this planet

2 ! You better get started

3 ! Connect to a local farm

4 ! Follow the 80/20 rules

5 ! Help a friend in the same way

Enjoy

Take a step in nature’s direction