Definining CSR in Indian Context - By Mr. Abhay Jain

CORPORATE SOCIAL RESPONSIBILITY

What do we understand by CSR?

“Economic, Legal, Ethical & Discretionary Expectation that Society

has of organization at a “Given Time”.

- Carrol and Bucholtz

Do we really need “Given Time” ?

For Our Convenience & For Our Values Let Us Change The Definition

Economic, Legal, Ethical & Discretionary Expectation that Society

has of organization & organization expectations out of Society “ALWAYS”.

Isn’t it always mutual – That Benefit!

Now The Boring Details

• Relatively New Term- Coined around1960

• Extension of Business Ethics

• But the Dawn of CSR was with Hawthrown Experiment in 1920s

In the 1960s and 1970s the civil rights movement, consumerism, and environmentalism affected society's expectations of business. Based on the

general idea that those with great power have great responsibility, many called for the business world to be more proactive in(1) ceasing

to cause societal problems and (2) starting to participate in solving societal problems. Many legal mandates were placed on business related to

equal employment opportunity, product safety, worker safety, and the environment. 

I Disagree Again!

• CSR or Social Responsibility Or DAAN Was, Is & Will Always Be

“Indispensable To Indian Values”

From Daan Veer Karna in Mahabharat to Sant Kabir; All we learnt through our lifes is to

help the needy & to have a mighty heart!

2% Mandate

• It is recent that the Government has to intervene in Corporate

Profit & mandate 2% investment in CSR

• Companies Act 2013, Qualify Companies with 500 Cr Net

Worth or 1000 cr. Net Worth or Net Profit Beyond 5 cr. To

COMPULSARY CSR

IRONICAL FOR INDIA

Why Compulsory It Comes Naturally in true Leaders

• I wear two hats. The one is business and increasing my

shareholders' value; the other is social responsibility. - Guler Sabanci

Warren Buffet

Bill Gates

Mark Zukerberg

Richard Branson

TOP 75 COMPANIES CONTRIBUTED ` 4000 CR. IN CSR FOR THE YEAR 2015

RELIANCE ONGC

INFOSYS NTPC

TCS

The Government’s estimate 9000 cr. for 2015

` 760 CR.` 495 CR.` 239 CR.` 205 CR.` 220 CR.

How Was 2015 For CSR ?

Why India Needs CSR

• Initial Report Says Major Investment Was In Areas- Health,

Education & Skill Development.

Where Do We Need Major CSR?

• Education

• Skill Development!!

Why?Demographic Dividend & Brain Drain.

Indian Demography-2030

Because it is not just the quantity of Workforce,

but QUALITY that matters!

We need to intensify focus on Health, Education &

Skill Development

We need Exhaustive Guidelines for absorbing the

potential workforce.

MAJOR STRENGTH FOR INDIA

With 356 million 10-24 year-olds, India has the world's

largest youth population despite having a smaller

population than China, China is second with 269 million

young people, the United Nations Population Fund's

(UNFPA) State of the World's Population report said

With a Hope!

There is no hard conclusion here, we all know what we need to

at our ends.

One a natural disaster hits the country we act united- And Trust

me Brain Drain or Unharnessed Youth Potential (Demographic

Dividend) Is no less than

DISASTER OF CENTURY!

Thankyou!