Design thinking workshop ibm watson challenge

Design Thinking

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of

technology, and the requirements for business success.

Tim Brown, IDEO CEO

200,000 Infants Saved

Build Empathy

Define the Problem

Generate Ideas

Create Prototypes

Test with Users

Empathy is the ability to share another person’s perspective

Build empathy and start discussing who participates in online learning

8 minutes

What do they say?

How do they act? How do they feel?

What do they think?

In order to have empathy for someone you need to understand all the parts of the problem 5 minutes

Creating personas starts by understanding the user’s point of view

[USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]

5 minutes

Iterate on your persona multiple times, change the need and insight with each iteration

[USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]

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[USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]

As a team come up with the worst ideas imaginable

2 minutes

Individually brainstorm solutions that innovatively solve your team's problem

5 minutes

Use your brainswarming maps to work from the top or bottom and generate solutions to the HMW question

Challenge Statement

Resource 3 Resource 2 Resource 3 Resource 4 Resource 5

Strategy 1 Strategy 2 Strategy 3

Solution Solution Solution Solution

Solution

Related to your Persona

7 minutes

Come together as a team and share your ideas, look for patterns and themes as you share

5 minutes

Vote on the most game-changing idea your team has developed

4 minutes

Prototype your solution, build something that communicates your idea simply yet effectively 20 minutes

Creating a journey map can help you visualize key moments in the experience you are designing

Select one path and start thinking through the key moments for your user as they experience your solution

Create a journey map by writing down the 3-5 critical touch points between your user and your solution 10 minutes

Test your prototype with users, ask questions that dig deep, and don’t defend your ideas

DOsDig deeper – ask why (laddering).

Ease in, be comfortable, find emotional cxn. “Funneling”.

Understand the cultural, emotional, and social context.

Actively listen and have a conversation.

DONTsAssume Anything

Ask leading questions

Be afraid of silence

When interviewing you want to mine for emotions

What worked well? What was frustrating?

How will you use Design Thinking in your own work?