Digipak Research

What is a Digipak?

• A digipak is an exclusive version of a CD or DVD • Digipaks generally consist of a gatefold (book

style) case which has a CD, DVD or both inside.• It often offers exclusive content to buyers

including bonus tracks, lyrics and videos.• Sometimes bands give away digipaks to people

who pre-order tickets to their shows.

Unique Selling Points of Digipaks

• Limited Edition/ Exclusives• Personalised nature• Expensive- Content must be of value• Artwork, photography only available in

Digipak• Some bands offer secret gigs to buyers of

the digipaks• Digipaks form part of the marketing and

promo campaign

Key Features

• Selection of new tracks• Selection of remastered tracks• Music videos• Live Footage• Exclusive Interviews• Documentary “The Making Of…”• Booklet• Pictures• Lyrics• Artwork• Band Notes