Digital Media Strategy

HALF OF THE HUMAN RACE HAS NEVER KNOWN LIFE WITHOUT THE INTERNET

Easy Net Global Services

What impresses me most is the ability to make things...

...More and more these days people are coming into the business able to shoot their own commercials, create websites, program games, take photos, build apps, and generally act as a one person agency...

...If you can make things and make them well, you will never be unemployed.*Valdean Klump: Breaking In

FRESHORIGINALUNEXPECTEDBEAUTIFUL

Edward Boches

SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY

Edward Boches

DIGITAL MEDIA IS CHANGING EVERYTHING WE DO...

HOW WEWORK

HOW WEPLAY

HOW WELEARN

HOW WESHARE

HOW WEDISCOVER

HOW WECREATE

HOW WECOMPLAIN

HOW WECELEBRATE

HOW WEMOURN

HOW WECOLLABORATE

HOW WEEVALUATE

HOW WEDO EVERYTHING

THIS IS WHERE CLIENTS ARE SPENDING MORE AND MORE...

Luke Sullivan

IT’S THE FIRST PLACE WE LOOK. IT’S THE FIRST PLACE EVERYBODY LOOKS FOR EVERYTHING

Luke Sullivan

Today your audience is simply and relentlessly rejecting media and brand marketers that fail to fit into their increasingly interconnect digital lifestyles.*Rick Mathieson: The On-Demand Brand

CREATE VALUE

EMULATE CHEFS

BECOME A RESOURCE

WE LIVE IN THE INTERSECTION OF CULTURE AND COMMERCE

WE HAVE TO BECOME THE STUFF PEOPLE ARE INTERESTED IN

Luke Sullivan

HOWEVER, WE STILL HAVE TO REPORT TO SOME COMMERCIAL PURPOSE

Luke Sullivan

Ideas are things you tell someone, experiences are something you give them.*Luke Sullivan

IT’S LESS ABOUT ASKING CUSTOMERS TO LISTEN AND MORE ABOUT INVITING THEM TO TALK

Luke Sullivan

RULE #1:LISTEN

RULE #2:ENGAGE

THESE TIMES THEY ARE A CHANGIN’

Bob Dylan

65% of children entering grade school this year will end up working in careers that haven’t even been created yet.*Cathy Davidson

THINK BEYOND TRADITIONAL ART AND COPY

OUR RELATIONSHIPS WITH BRANDS HAS CHANGED

WE WANT TO TRUST OUR BRANDS

Brand actions speak louder than words. Brand experiences speak louder than ads. Walk beats talk.*Luke Sullivan

WE HAVE A COMPLEX RELATIONSHIP WITH MEDIA

Edward Boches

WE JOIN FORCES TO EXERT INFLUENCE

Edward Boches

WE WANT TO DO BUSINESS WITH HUMAN BRANDS

Edward Boches

WE WANT TO PARTICIPATE

Edward Boches

WE ARE AN ENGAGED AUDIENCE

Edward Boches

COMMUNITY HAS BECOME OUR NEW SOURCE FOR CONTENT

Edward Boches

THERE IS NO SUCH THING AS PERFECT

Edward Boches

WE HAVE A NEW DEFINITION OF QUALITY

Edward Boches

Edward Boches

FASTCONVENIENTEASY

ATTENTION HAS BECOME THE NEW SCARCITY

Edward Boches

GIVE PEOPLE SOMETHING THAT IMPROVES THEIR LIVES

Luke Sullivan

INSPIRE

Luke Sullivan

PROVOKE

Luke Sullivan

ENTERTAIN

Luke Sullivan

REWARD

Luke Sullivan

UTILITY

Luke Sullivan

Luke Sullivan

ACCESS

Luke Sullivan

Luke Sullivan

MAP OUT A CONVERSATION STRATEGY

Luke Sullivan

KEEP TO THE 80/20 RULE OF CONVERSATION

DON’T BE THE GUY (BRAND) EVERYONE HIDES FROM

Luke Sullivan

ESTABLISH THE KIND OF RELATIONSHIPS YOUR BRAND WILL HAVE WITH ITS COMMUNITY

Luke Sullivan

Luke Sullivan

http://techcrunch.com/2010/08/04/schmidt-data/

We create as much information in two days as was created from the dawn of man to 2003.*Tech Crunch

A ROLLING STONE GATHERS NO MOSS

ALWAYS BE IN BETA

THINK SMALL

LIGHT A MATCH THAT STARTS A FIRE

MOMENTUM FUELS MOTIVATION

Stay hungry. Stay foolish.*Steve Jobs

I don’t have to learn about digital technology because whatever I dream up someone, somewhere, can make it happen.*Unemployed Creatives

AGENCIES ARE GOING TO HAVE TO START ACTING MORE LIKE SOFTWARE COMPANIES

COPYWRITER ART DIRECTOR

COPYWRITER ART DIRECTOR

COPYWRITER ART DIRECTORSOCIAL MOBILE

WEB SOCIALMOBILE PR

PR ART DIRECTORUX MOBILE

USER EXPERIENCE AND ENGAGEMENT HAVE BECOME THE NEW ART AND COPY

These basic principles about creating content and experiences, about building communities, inviting participation, and making things people can actually use, this is where the renaissance of creativity is happening.*Luke Sullivan

NONE OF WHAT GOES INTO CREATING A GREAT IDEA HAS CHANGED. JUST THE MEDIUM IN WHICH ITS DELIVERED

A good idea still matters. It earns attention, gets remembered and inspires action.*Edward Boches