Digital Outreach

A Digital innovationcompany

The Science of Social Media

Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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Invoke

what do we do?We create, find, and promote the most meaningful

content for consumers of leading brands.

We build, cultivate, and amplify communities thorugh social media strategies.

Monday, 17 March, 14

Your Hosts

Lima Al-AzzehMarketing & Community Manager

Word Nerd.

Colin SharpAssociate CopywriterAmateur joke-teller.

Monday, 17 March, 14

Who’s getting us excited?

David Ng- @Ng_Dave- Twitter and multiple blogs- Highlight personality- Engaging with hashtags, asking questions

Neil deGrasse Tyson- @neiltyson- Twitter, Twitter, Twitter- Comments on inaccuracies in popular culture (Gravity, etc.)- Solicits and answers questions

Karyn Traphagen- @kTraphagen- Twitter and blog- Great at conversations- Talks about what is getting her excited all the time

Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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Where do I start?

Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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image courtesy of Flickr user NASA’s Marshall Space FLight centreMonday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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Why does your organization exist? - Be Ambitious

Why does what you’re doing matter? - Be Inspiring

What is your goal? - Be Descriptive

Why?

Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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Wh0?

image courtesy of Flickr user fatllamaMonday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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Who is your audience? - Focus on interpersonal connections

WHO ARE THEY TALKING TO? - Expand your network

Who else could add value? - Partner with Likeminded allies, Experts, & Organizations

Wh0?

Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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WHAT?

image courtesy of Flickr user tk-linkMonday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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What gets you excited/concerned? - Evoke Emotion

What message do you want your community to spread? - Be Specific

What conversations do you want to ignite? - Be Discerning

What is happening currently? - Be Relevant

WHAT?

Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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News & Press

Thought Leadership/ Opinion/ Expert Interviews

Open-Ended Questions

“Behind the Scenes”

History & Mysteries

WHAT?

Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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HOW?

image courtesy of Brookhaven National LaboratoryMonday, 17 March, 14

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Are you more verbal or visual?

Are you more professional vs. personal? Factual vs. Funny?

What are 3-5 adjectives that describe your Communication style?

HOW?

Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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WHERE?

image courtesy of Flickr user NASA’s Marshall Space FLight centreMonday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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Twitter: Tweet Chat Q&A, curated stories

Vine/Instagram: Utilize video and remember that hashtags are king

Reddit: Like a typical forum, go forth and nerd with a very passionate userbase

Google Hangout: Great way to get people together “virtually”

Storify: Create Interactive stories and notify contributors

WHERE?

Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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placeholder textMeasurement

image courtesy of Flickr user amphigouriously yrs,Monday, 17 March, 14

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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S

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These will vary greatly depending on type of content and network

KPI’s: total interest (likes/followers/subscribers), engagement (comments/replies/shares/mentions), traffic (clicks to blog posts), growth (changes in these metrics)

Analytics Platforms: HootSuite offers link tracking and engagement stats, Sumall aggregates analytics from multiple platforms

How data can help: use it to identify and focus on successful methods

Measurement

Monday, 17 March, 14