Dru Monti Presentation

2006 Planning and Visioning

Mission:

The Michigan Farmers Market Association advances farmers markets to create a thriving marketplace for local food and farm products.

Vision: The Michigan Farmers Market Association places farmers markets at the forefront of the local food movement and works to ensure all residents have access to healthy, locally grown food and that Michigan farmers markets receive policy support.

MembershipFarmers Markets

First year markets $75

9 or fewer vendors $75

10-25 vendors $150

26-75 vendors $250

76 or more vendor $350

Farmers and

Vendors $50

Friends of MIFMA

Organization or Business $100

Individual or Household $30

MIFMA Membership

0

10

20

30

40

50

60

70

80

Membership Category

Num

ber o

f Mem

bers

Farmers Markets Farmers/Vendors Friends

Membership Benefits

MaryBeth Iaconelli of Farmington Hills shows off her beautiful basket of farmers market goodies. Photo taken by Scott Stevenson.

• Available for farmers/vendors and farmers markets • Special group rate limited to members • $1 million in general and product liability coverage • Available from April 1 through March 31 • Provided by Advanced Insurance Markets• Underwritten by Westfield Insurance

Liability Insurance

10% Discount on Purchases

Discounted SBAM Membership

Reduced Rates on Educational Programming and Events

Annual Market Manager Boot Camps March 2008 and 2009

Project FRESH Regional Workshops

Rapid Market Assessments

RMAs

Organized and Conducted by MIFMA and MSU

2009 –

10

2008-

6

2007 –

14

2005 –

4, MSU

1. Attendance CountsCounting shoppers who enter the market during a 10-minute period

•

Identify entrances and boundaries

•

Only count adults

•

Only count entering

shoppers

•

Count every hour from --:25 to --:35

•

Multiply 10-minute totals by 6 for hourly estimate

•

Sum hourly estimates for estimate of total market attendance

2. Dot Surveys• Attracts a large number of consumers

• Self-service research approach

•

Responses are indicated using colorful, stickers

•

Allows consumers to see how others have responded

• Limited number of questions

•

By replacing posters throughout the day, we can analyze the data by time period

3. Constructive Comments/Observations A Complete RMA

Three worksheets:

1. Site Physical Characteristics

2.

Vendor and Products

3.

Market Atmosphere

Reso

urce

s Ava

ilable

Onl

ine:

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w.fa

rmer

smar

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.msu

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Accepting SNAP Benefits at Farmers Markets

Training SessionsThursday, February 26th in Detroit, MIWednesday, March 4th in Gaylord, MITuesday, March 10th

in Lansing, MI

Thursday, March 19th

in Grand Rapids, MI

Michigan Farmers Markets Food Assistance Partnership

The Michigan Farmers Markets Food Assistance Partnership provides networking opportunities, shares resources, and facilitates collaboration for individuals and organizations working to increase low income consumers' access to healthy, locally-

produced foods through farmers markets. We strive to bring all five "food groups" to our

community

FEAST.

FeedEmpowerAccessShareTeach

Accepting SNAP Benefits at Michigan Farmers Markets

0

50

100

150

200

250

1 2 3 4

Year

Num

ber o

f Mar

kets Number of Farmers

Market in Michigan

Number of FarmersMarket Accepting SNAPBenefits

2006 2007 2008 2009

6

32 32

Green Street Fair, May 2008 and 2009

Select Michigan Farmers Markets

July 23 August 20 September 17

Culinary Adventure

Monthly e-newsletters and listserv

MIFMA CommitteesMarketing and Outreach Committee

This committee is charged with generating greater awareness of MIFMA, developing MIFMA materials, recruiting new members, and continuing community outreach.

Professional Development Committee This committee is charged with developing, providing and evaluating

professional development opportunities for current and future MIFMA members including organizing conferences, field days, workshops and other types of training events.

Contact Information

172D Natural Resources

East Lansing, MI 48824

517.432.3381

Fax: 517.353.7961

dnmontri@msu.edu

www.farmersmarkets.msu.edu