Engaging Users and Enhancing Data through Community-Sourcing

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ENGAGING USERS AND ENHANCING DATA THROUGH COMMUNITY-SOURCING

SHARON M. LEON

@SLEONCHNM

WEBWISE 2014

OUTLINE

• Backstory

• Collections

• Community (Converging Interests and Needs)

• Publicity

• Relationships and Rewards

• Tools

CROWDSOURCING

“Hobbyists, part-timers, and dabblers suddenly

have a market for their efforts, as smart companies

in industries as disparate as pharmaceuticals and

television discover ways to tap the latent talent of

the crowd. The labor isn’t always free, but it costs a

lot less than paying traditional employees. It’s not

outsourcing; it’s crowdsourcing.”

-- Jeff Howe, “The Rise of Crowdsourcing,” Wired 14:06 (June 2006). http://www.wired.com/wired/archive/14.06/crowds.html

COLLECTIONS

• What is already digital?

• What kinds of data would help improve access to your collections?

• What don’t you already know?

COMMUNITY

• Hobbyists

• Researchers

• Heritage Groups

• Loyal patrons of the organization

• Skill-builders

WHERE DO YOUR INTERESTS CONVERGE?CONNECTION AND INVESTMENT

PUBLICITY

• Listservs

• Community organizations

• News media

• Interest group sites

• Content updates

• Twitter

STAFFING

• Content and environment preparation

• User account approval

• Contribution support and supervision

• Content refresh

• Publicity and outreach

ENGAGING USERS AND ENHANCING DATA THROUGH COMMUNITY-SOURCING

SHARON M. LEON

@SLEONCHNM

WEBWISE 2014

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