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ENGLISH II / ENGLISH 2 (ELG 30605)
Research Report Presentation
Hardware Business
Group Members:
CHEE WEI SHAN
CHONG HUI XIN
HWANG WEI LI
TAN SHEAU HUI
YAP JIA EN
Introduction
• Hardware business
• Comparison between the two businesses
• Perniagaan Gluck and Cemerlang Indah.
main products and services
competitors
business strategy
Location
Perniagaan Gluck Hardware Cemerlang Indah Hardware
WITHIN KLANG VALLEY
Jalan USJ 17
OUTSIDE KLANG VALLEY
Jalan Pantai bt 1
NUMBER OF BRANCHES AND EMPLOYEES
PERNIAGAAN GLUCK
Main hardware shop (no branch)
Only 3 employees in the shop.
CEMERLANG INDAH
Main hardware shop (no branch)
7 employees in the shop. One of them is Mr. Goh's son.
PERNIAGAAN GLUCK
Main Product
More Household items All Construction materials
Sponge
Toilet accessories
Watering pot
Broom
Electrical supplies
Machines & power tools
Paint
Screw
Tools
Cement
Wood
CEMERLANG INDAH HARDWARE
Main Product & service
All Construction materials
Cement
Service
Key duplicationPaint Water pipe
Tools
Screw
Less Household Items
Water pipe
Toilet accessories
Door handle
Number of Customers
PERNIAGAAN GLUCK More customer
Around 150 per day Construction, household, plumber and electrician, paint work Age range is 20 and above Regional prosperity Provide good service attitude Fast delivery service
CEMERLANG INDAHLess customer
Around 80 per day Construction, household, plumber and electrician, paint work Age range is 20 and above Regional not so prosperity Messy and untidy arrangement
PERNIAGAAN GLUCK
Founded in year 2000 It has been operated for 15 years
CEMERLANG INDAH
Founded in year 1984 It has been operated for 31 years
When were the businesses founded?
Who are the founders?
PERNIAGAAN GLUCK
Mr. Tan and his friend Mr. Liew Partnership business
CEMERLANG INDAH
Mr. Goh Sin Sing and his friend, a contractor ( quit after a few months) Half retirement state, the business had passed to his son
Motive for starting the business
PERNIAGAAN GLUCK
During that period, the construction business of our nation began to grow well.
CEMERLANG INDAH
It happened by unexpected. when he meet his uncle in Singapore, his uncle told him not to work for others but to involve in business.
Most Recent Development
PERNIAGAAN GLUCK
Online business due to new trends, people like to DIY Facebook page for testing
CEMERLANG INDAH
Manage well & maintain their customer relationship
• Perniagaan Gluck
Services Quality- Keen on improving
- Apply different alternatives
Product VarietyHardware supplies, construction
materials, DIY household items
Business Strategy
Results
Perniagaan Gluck is more commercially successful than Cemerlang Indah Hardware. Why so?
Being more competitive
Keen on improving (products and services)
Keep track on current trend and demand
Longsighted vision
Cemerlang Indah Hardware
• Improve services by approaching IT and technology
i. official page
ii. promoting and advertising
Appendix B
a) Perniagaan Gluck
PHOTOS FOR BOTH BUSINESSES
Variety brand of locks and wire cuttersWhich are suitable for household.
Variety products and brands from multiPurpose Polyfilla to electric screwdriver Which are commonly use in construction.
One of the best seller of the shop:YTL cement
Paints are stack neatly and accordingly to avoid them dropping off from the shelves, other than eases the workers in searching of the paint according to customer’s needs.
Household products are sold to fulfil the customersneeds from funnel to variety size and colour of the water scoops.
The owner assures customers and workers safety by making sure that the walkway is clean and zero obstacles.
b) Cemerlang Indah Hardware
Variety brand and type of construction toolsfrom spirit level to Discs cutter
Available of different functions of the glue and onthe right side of the photo, there are packets of Different screws.
They also provide key duplication service. For toiletries, they provide shower from variety materials.
Modern paint maker machine in the shop available to fulfil customer’s needs regarding the colour of the paint.
The common brand of the paint available in the shop: JOTUN. Boxes stack on top of buckets of paints is dangerous and may drop off anytime.
The metal sinks and boards are simply stuck in the shelves and it would cause dangerous to the workers to injured and in serious case to death since it is made from metal.
Video
https://www.youtube.com/watch?v=g_mm6m431CQ&feature=youtu.be
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