Est summit 2015 - 1

EST Summit Planning

Agenda ∞ Check Point

∞ The Projection

∞ Reflect back

∞ What’s next

∞ What’s yours

∞ Wrap UP!

∞ Check Point

How do you feel?

Projection

Your Role You will be directing and tracking

directly to VP, check your job description, and you will track it

nationally

How we do it Generally for OP EST, you will give review in every weekend and the

strategy to improve it.

How we do it

For Campaign Manager, you will track VP about national campaign.

How we do it For Brand Manager, you will track the brand audit and brand survey in each entity. Also, help national strategy in

One Brand One Identity

Reflect Back

What we’ve done so far Last term, we’re only have 2 EST of Marketing, EST of

oGCDP Marketing and EST of Campaign Manager For expansion we only have 4 EST to tapped new

markets

The main bottleneck

1. Timeline messed up (final exam etc) 2. Unreach OCP to track

3. EST is not giving review, just tracking

EST Operation

EST Campaign Manager 1. Timeline is unclear

2. Campaign concept is constantly changing 3. The planning also changing

The main bottleneck

EST Expansion Task Force

1. Low conversion rate 2. Investment didn't return

3. Lack of knowledge and marketing skill 4. Lack of market research

The main bottleneck

The main bottleneck of conversion 1. Timeline messed up

2. Don’t have planning to focus on conversion 3. Follow up problem

4. Local ORS 5. Domino’s effect (Late OCP caused conversion

problem)

How to tackle it

1. Creating careful planning and plan A plan B 2. Need to make planning to focus on conversion

3. Follow up personally by text and phone 4. Moved all to EXPA

5. Give review and if there are problem we give them solution

6. Engage more!

Ground Rules

1. Set the flow 2. How we will do it

3. Synergy explanation

What’s Yours?

EST Planning Creation

National Board Project

Action steps and timeline

Homework

For Operation : OGX : Compiling the university timeline TMP/TLP : Collecting TMP/TLP Recruitment plan (ask luqman) Brand : SOP, brand building co creation, market Research tools for expansion Campaign Manager :