Everyone like me should do Everything online?

Section Divider: Heading intro here.

Digital Inclusion: Opening Up Learning

Helen Milner

23 June 2010

www.slideshare.net/helenmilner@helenmilner

Hello

What shall we talk about today?

› What does the next web look like?

› Who won’t access it?

› Why do we want to open up education?

› Who won’t access it?

› Oh my God there’s a budget deficit

› What shall we do about that?

What will the next web look like?

› Web 1986: WorldTour

› Web 2010: facebook, Google, iTunesU

› Web 2015: ??????

Internet use as % of population

Source:World Internet User Statistics June 2009

“I want to google …. Everybody’s doing it!”

said Liz

Did you use the internet today?

Use the ✔ or ✖ buttons

We’re doing well, but not good enough

› Moved from 35% never used the internet in 2006 to 20% in 2009

– ONS (2006), and ICM (2009) & ONS (2009)

35% of households don’t have the internet

Source: ONS 2008

70% of people over 65 have never used the internet

Source: ONS 2008

49% of everybody without internet access are in social grade DE

Source: ICM 2008 / Base: 7,655

Which is more than double their incidence in the population

11

1821

49

2629

2124

0

20

40

60

AB C1 C2 DE

No Internet access

Incidence in population

AB C1 C2 DE

11

26

18

29

21 21

49

24

Source: ICM 2008 / Base: 7,655

In 2010: There are 5.3m non-users who are both 55+ and in C2DE social group

Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010(Freshminds synthesis of ICM ‘09 and ONS ‘09)

And almost 25% of non internet users are UNDER 55

It is a case of social equity:

93% of people under 70 who have a degree are online

Source: ONS 2008

And some people over 70 are online too

It doesn’t matter if they don’t want to use it – does it?

Internet users confidence in their ability to find work out-stripped non users by 25%

“Does the internet improve lives?” Freshminds April, 2009

Direct financial benefit of using broadband in the home £276 per year (lowest income)

Third of households not online foregoing savings of £4.4 billion per year

Source: SQW Consulting, September 2008

Being able to use a computer and internet commands a salary premium of 3 – 10%

Centre for the Economics of Education, 2007

If it’s so beneficial why don’t more people use the internet?

Why (C2DE) users started using the internet

“Does the internet improve lives?” Freshminds April, 2009

Why non-users don’t use the internet

“Does the internet improve lives?” Freshminds April, 2009

Barriers to take-up: 2007 analysis of all sources

Access

Skills & ConfidenceMotivation

Source: FreshMinds 2007; 2008

Barriers remain the same in 2009Access:

38%

Skills & Confidence:20%

Motivation:34%

“Does the internet improve lives?” Freshminds April, 2009

Why do we want to open up education?

Who won’t access it?

Oh my God there’s a budget deficit

Who bought their last car tax disc online?

Hands up or ✔

Only 15% of people living in deprived areas have used a government online service or website in the last year

Source: Ofcom, March 2009

I (and people like me) shouldn’t have the choice over how I interact with public services

I should have to use online channels for all services where there is an online option

… and put in place a proper safety net for those who can’t access online service

Don’t make most excluded more excluded … deliver them a

bespoke service

If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year

PwC & Martha Lane Fox

“The Economic Case for Digital Inclusion”

www.raceonline.org/resources

October 2009

Saving of £900m a year if we get 10m people online

and interacting with public services

and shopping,

and socialising,

and finding information,

and learning ….

It’s about people not just numbers

Paul

Time for comments and questions

Thank You

hmilner@ufi.com

www.twitter.com/helenmilner

www.ukonlinecentres.com

helppassiton.co.uk