Facebook for Health Organizations

acebook

Kate SaylorOutreach LibrarianUniversity of MichiganHealth Sciences Libraries

forHealth Organizations

Session Overview1. Why Facebook?2. Personal Pages, Fan Pages

or Groups3. Sharing Content4. Customization5. Fans and Ads6. Insights

Why Facebook?Free (except ad campaigns)

One of the most popular social networking sites

More than 400 million users3 million fan pages

Average user logged on 55 minutes daily

20 million people become page ‘fans’ daily

Why You?

Social Networking ServiceX is a great

organization!

I hate X!

Thanks

Mike!

Mike thinks X is

great!

I love cats!

Creating a Personal Account

Groups

Personal interactionLimited size allows

emailsGreater permission

controlNo applications

PagesCorporate interactionAllows only updatesAnyone can ‘fan’ a pagePages are indexed by search engines

Creating a Fan Page

facebook.com/pages/create.phpOR

Search for “Facebook Pages” click on “Create Page”

After setting up your first page you will have an admin section that will allow you

to access your page and create more

Admin Page

Sharing Content

1. Links2. Photos3. Events

*A once daily post rate works best for our page.

Sharing Links

Editing Link Appearance

1. Thumbnail images2. Link title

3. Link description

Uploading Photos

Creating Events

Customized Landing Page

Static FBML Application

Flickr image courtesy of Per Ola Wiberg ~ Powi ~ back

Change Landing

Finding Fans

• Invite current friends to become fans• Add a link on your website• Pay for an ad campaign

Creating an Ad Campaign

In 4 easy steps…1.Design2.Target3.Campaigns and Pricing4.Review Your Ad

1. Design

2. Target

3. Campaigns and Pricing

ClicksThe number of times users have

clicked on your ad on the site.

ImpressionsThe number of times your ad has

been shown to users on the site.

4. Review

Insights

Post Quality – Fan engagement score

Interactions- Comments, Wall posts and Likes

Questions?