Facebook Pages: Tips and Tricks

TRICKS AND TIPS FOR MANAGING A FACEBOOK PAGE

LEARNING OBJECTIVES

Distinguish between groups and pages

Get the most from a profile picture

Increase engagement

Create and promote events

Measure success

DISTINGUISH BETWEEN GROUPS AND PAGES

QuickTimeª and a decompressor

are needed to see this picture.QuickTimeª and a

decompressorare needed to see this picture.

QuickTimeª and a decompressor

are needed to see this picture.

DISTINGUISH BETWEEN GROUPS AND PAGES

DISTINGUISH BETWEEN GROUPS AND PAGES

GET THE MOST FROM A PROFILE PICTURE

Think about the thumbnail.

Use every last pixel.

Be consistent.

GET THE MOST FROM A PROFILE PICTURE

QuickTimeª and a decompressor

are needed to see this picture.

GET THE MOST FROM A PROFILE PICTURE

QuickTimeª and a decompressor

are needed to see this picture.

GET THE MOST FROM A PROFILE PICTURE

QuickTimeª and a decompressor

are needed to see this picture.Think about the thumbnail.

INCREASE ENGAGEMENT

Open the doors to all who come.

INCREASE ENGAGEMENT

Start a schedule. Post early, post often.

QuickTimeª and a decompressor

are needed to see this picture.

INCREASE ENGAGEMENT

Like yourself. And get others to like you, too.

QuickTimeª and a decompressor

are needed to see this picture.

INCREASE ENGAGEMENT

Play the role of the paparazzi.

QuickTimeª and a decompressor

are needed to see this picture.

INCREASE ENGAGEMENT

Throw softballs.

CREATE AND PROMOTE EVENTS

QuickTimeª and a decompressor

are needed to see this picture.

MEASURE SUCCESS

MEASURE SUCCESS

MEASURE SUCCESS

0

1,000

2,000

3,000

4,000

5,000

6,000

N D J F M A M J J A S O

Total Fans Page Views Unique Page Views Referrals to Website

QUESTIONS

Patrick PowersOffice of Marketing

314-968-7002patrickpowers59@webster.edu