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Lesson Focus- Investigate elements of one of the key concept areas
The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange.
STARTER TASK:Looking at this key area, what do you think we may be investigating during the lesson?
Get out your homework
Digital Effects Technology (virtual)
Digital Film Production Technology
Prosthetics (physical special effects)
Matte paintingsCycloramas
Animatronics
Model making
Special effects techniques (non-digital))
TASK:
Divide yourself into 3 groups
Within your groups you will a subject area to research. You will be given hand-outs breaking those subject areas down further if you wish (it may be worth each person in the group researching 1 or 2 areas each)
Each group will then have to present all their findings to the rest of the class.
You will have 30 minutes…good luck!
The areas or research are Digital effects technology, digital film technology and special (physical) effects technology
Homework
Write a 1000 word essay answering the following:
What significance does the continuing development of digital media technology have for media institutions and audiences?
Think about the impact of new technology on media industries
The transformation of distribution and marketing strategies by media institutions
The use of new technology to facilitate more accurate targeting of specific audiences
How audiences embrace the use of new digital media technologies
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