Final presentation update finale_2003

Classic Story about Competition

Sustain as ‘Market Leader’

refers to paper page: 7

Flow of Thought

refers to paper page: 7

RECENT CONDITIONS INNOVATION TARGET

•Market Leader in Feb, 2010

•Matic Innovation•Fast Accelaration•Representative

Brand ambassador•Intimate

Communication Strategy

•Vertical integration Strategy

• Sustain as Market Leader

• Sustainability Growth

• Precise Positioning• Effective

Distribution• Pricing Strategy• New Segmentation• Top of Mind

• Expanding Total Market

• Brand Management

• Customer Relationship Management

• Product Management

STRATEGIC INNOVATION

• Expanding New Customer• More usage• Above The Line and Below The Line Strategy• New Wave Marketing (On line and Offline Strategy)• Membership• Reduce Loyalty of Competitor’s Customer• Motor Rental• Easy to have • Electric Folding Bike

Brand

Management

refers to paper page: 18 - 19

Above The Line

On-line Strategy

Off-Line Strategy

Expanding Total Market

refers to paper page: 25-30

New Customer

More Usage

New Customer(Bulk Market)

refers to paper page: 25 - 32

Company

Military

CollegeMinistry

More Usage

refers to paper page: 25 - 32

Customer Relationship Management

Online Registration Yamaha Magazine Membership Reduce Loyalty of Competitor’s

Customers Trade-In Program (Same Brand) Extra Services Easy to Have

refers to paper page: 32-39

refers to paper page: 24-25

Yamaha Magazine

refers to paper page: 25

Customer InsightBrand Relationship

Membership

refers to paper page: 32 - 34

Disc @ Service Station

Point Reward

Reduce Loyalty of Competitor’s Customers

Competitor’s Brand

refers to paper page: 34 - 36

Trade-In Program

refers to paper page: 34 - 36

Time to an Upgrade ?

Extra Services

refers to paper page: 36-37

Easy to Have

refers to paper page: 37 - 39 39

Competitive Price

Credit & Leasing

Product Management New Product & Go Green

refers to paper page: 19

Reference

All images are used under “fair use” and obtained from the public domain. They are the property of the respective copyright holders

Photo Creditswww.slideshare.netwww.flickr.comwww.istockphoto.com

Book & PaperDjohanputro, Bramantyo, PhD, Manajemen Keuangan Korporat, PPM ManajemenPhilip Kotler & Kevin Keller, Marketing Management 13th edition. Majalah Marketing No.3 /X/ maret 2010 www.apmf.org.sg/Lt8--DistriStrategiesforASPAC.ppthttp://www.antaranews.com/ekubis/http://www.agbnielsen.net/Uploads/Indonesia/AGBNielsenNewsletterMarch2010-Eng.pdfhttp://www.bkn.go.id/in/profil/unit-kerja/inka/direktorat-pengolahan-data/profil-statistik-pns/distribusi-pns-berdasarkan-kelompok-umur-dan-pendidikan.htmlhttp://www.bps.go.id/tab_sub/view.php?tabel=1&daftar=1&id_subyek=06&notab=1)http://www.tempointeraktif.com/hg/modifikasi/2009/12/28/brk,20091228-215916,id.html

Power Point and Pdfmastaipei09pptx2k7-124169311672-phpapp01powerpointcookbook-090809173153-phpapp01powerpointtips-and-tricks-090412180418-phpapp02the-science-of-presentations-1230608852745536-2

1

2

Reduce Loyalty of Competitor’s Customer

No Implication Alternative Solution

1 Motor kompetitor yang terkumpul 1. Daur ulang bagian-bagian tertentu2. Dimusnahkan/di-scrap3. Dijual sebagai motor bekas dengan

harga murah untuk merusak harga pasar motor bekas dari kompetitor

2 Membutuhkan biaya besar 1. Sebagian dilimpahkan kepada konsumen

2. Dilakukan dalam kurun waktu yang singkat (Hit and Run), selama 1 bulan

3. Membatasi jumlah total dan kriteria motor yang ditukar

3 Kondisi motor bekas yang diterima sudah tidak layak

1. Penentuan kriteria jenis motor yang bisa ditukarkan yaitu: umur motor, dan kondisi fisik terakhir

Benefits

Trade-InNo Implication Alternative Solution

1 Motor yang terkumpul 1. Sebagian digunakan untuk mendukung program penyewaan motor ketika customer sedang melakukan servis

2. Dijual kembali melalui bagian khusus yang menangani motor bekas

3. Didistribusikan ke daerah-daerah yang daya belinya masih rendah

2 Membutuhkan biaya besar 1. Sebagian dilimpahkan kepada konsumen2. Untuk masa depan, product life cycle

diatur agar sesuai dengan usia max sepeda motor (lebih singkat)

3 Kondisi motor bekas yang diterima sudah tidak layak

1. Penentuan kriteria jenis motor yang bisa ditukarkan yaitu: umur motor, dan kondisi fisik terakhir

Online RegistrationNo Kelemahan Keunggulan

1 Pengguna sepeda motor di luar kota-kota besar sebagian besar tidak menggunakan internet

1. Feature yang mendukung pelayanan sales service dan spare part

2. Berperan sebagai service differentiation dari Yamaha sehingga meningkatkan brand image Yamaha di bandingkan dengan merek lain

2 Cost structure besar 1. Mengintegrasikan Yamaha, dealer Yamaha dan pelanggan Yamaha

2. Long investment agar dapat mengefisiensikan marketing di masa datang

Yamaha MagzNo Implication Alternative Solution

1 Diluar dari Core Competence, membutuhkan tim khusus

1. Menggunakan tim outsource yang kompeten

2. Membentuk subdivisi di bawah divisi Marketing Communication

2 Membutuhkan biaya besar 1. Dapat ditutupi dengan spot iklan2. Perlahan-lahan dapat mengambil margin

dari harga jual

3 Membutuhkan saluran distribusi 1. Memanfaatkan saluran distribusi dealer dan service station

Angkatan Darat Angkatan Laut Angkatan Udara

Total Anggota

328.517 74.963 34.930 432.129

20042005 (Feb)

2005 (Nov)

2006 (Feb)

2006 (Agus)

2007 (Feb)

2007 (Nov)

2008 (Feb)

2008 (Agus)

2009 (Feb)

11.577.230

12.919.459

13.581. 943

13.978.325

13.530.160

14.320.491

13.777.378

13.281.107

13.226.066

13.665.903

(sumber:http://www.bps.go.id/tab_sub/view.php?tabel=1&daftar=1&id_subyek=06&notab=1)

Umur SD SLTP SLTA D1 D2 D3 D4 S1 S2 S3 Jumlah18 - 20 - 4 1.271 345 9 6 - - - - 1.635 21- 25 443 1.895 28.585 4.807 21.967 43.306 1.003 30.418 19 53 132.496 26 - 30 2.799 9.265 132.641 6.914 58.371 83.976 2.112 159.482 1.526 835 457.921 31 - 35 5.733 13.459 164.684 18.22

4 50.195 74.616 2.153 210.555 4.789 848 545.256

36 - 40 9.121 19.192 215.200 14.236

60.700 47.130 2.253 224.340 9.335 422 601.929

41 - 45 13.906 26.297 375.641 8.001 105.895

54.178 1.937 264.769 15.254

722 866.600

46 - 50 24.834 30.011 361.475 14.312

177.656

62.667 1.324 265.253 22.916

1.806

962.254

51 - 55 35.433 33.586 266.899 10.901

131.450

51.586 683 183.440 23.587

1.855

739.420

56 - 60 18.547 16.644 132.312 3.834 89.619 26.415 242 75.362 12.210

1.634

376.819

61 - 65 - - 14.407 731 14.242 3.706 22 9.327 3.606 1.091

47.132

65+ - - - - - - - 292 270 448 1.010 Jumla

h110.81

6 150.35

3 1.693.11

5 82.30

5 710.10

4 447.58

6 11.72

9 1.423.23

8 93.51

2 9.71

4 4.732.47

2

(sumber:http://www.bkn.go.id/in/profil/unit-kerja/inka/direktorat-pengolahan-data/profil-statistik-pns/distribusi-pns-berdasarkan-kelompok-umur-dan-pendidikan.html)