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STRATEGIC USE OF THE WEB FOR IP CAREER INTELLIGENCE
Professor Jon Cavicchi2013
Originally Based on…
Jon R. Cavicchi, Intellectual Property Research Tools And Strategies: Mining The Web For
Law Related Jobs In Intellectual Property In The United States, 47 IDEA 757 (2007)
The phases…
Who are “they”?Do they want me?Do I want them?
IP Jobs Still HOT
Intellectual property law has remained over a decade the hottest practice group – one of the
fastest-growing and most exciting fields today. Attorney surveys and other measurement tools
have showed this.
Fewer law school grads = less competition for
you!
Fewer law school grads = less competition for
you!
Judge Arthur Gajarsa: “AIA is the patent
lawyer full employment Act
Judge Arthur Gajarsa: “AIA is the patent
lawyer full employment Act
IP Practice Groups now can include
E-CommerceE-Business
Internet Law/Cyber LawInformation TechnologyTechnology Contracts
Internet Issues IP and TechnologyCommunicationsInformation LawCommercial Tech
Computer LawTechnology Services
Supply and demand - education
Law Degrees Programs with IP concentrations (J.D., LL.B.)
Advanced Law Degrees in IP Law (LL.M.)Non-law Degrees (Master of Intellectual Property, MSc in
Management of Intellectual Property)Bachelor degree - Mechanical Engineering - Patent LawNon-degrees issued to lawyers and non-lawyers include Certificates and Diplomas by private training companies,
business schools and law schools.
Supply & demand – IP jobs
Lawyer (transactional, litigation…)Patent Agent
Technical SpecialistParalegal
ConsultantsTechnology Transfer Officers
Government NGOs
Attorney - patent prosecution attorney, trademark attorney, IP "lite" attorney, patent litigator, other IP litigator in-house law firmTransactional IP professional - corporate business development, university technology transfer licensing specialistInvestigator - eg. counterfeit, Kroll, MarksmenNegotiator, mediator, arbitratorGovernment official - registrar of rights (patent examiner, trademark examiner, copyright registrar) -enforcement official (customs, law enforcement) - legislative (staff) - regulatorNGO - advocacy (US, Geneva, other countries)Education - professors, trainersAcademic IP researcher - professors, law school and university economics etc. faculty and research staffTechnology research management - corporate chief researcher, nonprofit eg university tech transfer officeData manager - librarian, Thomson Reuters, WIPO/EPO/USPTO government website managementLitigation support - other than investigations, data management, translations and illustrationDocketing and IP administration - supervisor, designer of software (CPI, CPA, etc.)Translator (within firm, or in global translation company)IllustratorIP trader - auctioneer, broker, securitizer (ICAP Ocean Tomo, RoyaltyPharma, etc.)Human Resources department - overseeing creative staff with appropriate employment agreements etc.Accounting - Big accounting firm consulting and evaluationFinance - due diligence
• The practice of law firms and corporations seeking legal support services from an outside company is gaining in popularity with legal process outsourcing companies increasing their domestic presence, according to a study on market trends by Northwestern Law.
• recent rise in domestic companies has created employment opportunities for new graduates
• Many in the legal industry say LPOs are here to stay — part of an evolving legal model.
What Do You Call a Lawyer Not Practicing Law?
• Bloomberg Law’s Stealth Lawyer video series of interviews between Spencer Mazyck and lawyers in other endeavors.
Start early to learn the employment landscape
By looking at job ads early in school students can better:• understand what the market demands. • able to survey types of opportunities. • able to look at the backgrounds of those who hire. • able to identify networking opportunities that might lead to
informational interviews or casual conversations that turn into hot leads.
Identifying such opportunities can come from mining the Web. The Web can lead to information overload, but knowing how to use a technology resource (such as email and syndication feeds from job sites) help you work smart.
Why early thinking is good…
The sad fact is that when you choose to clerk or work as an associate doing something, say litigation, you have tracked yourself to do that for the foreseeable future. If litigation is what you want to do, fine. If it does not appeal to you and you want to do transactional work, who is going to hire you without experience? You sell what you can, and that is your time. And you will start all over again at the bottom. I know. I did this twice. And I have never earned $160K in a year.
TechnoLawyer, November 2007
Careers in IP – Some Web PrimersInterdisciplinary…
Mining the Information Age and Technology
Careers In Intellectual Property Law (ABA)
Science Journals
A Million Dollar Idea – And Your Next Job Engineers Who Work In Intellectual Property Need Both Technical And Legal Skills
Webinars
Practicing Law Institute
PLI Home=>Online CLE=> On-Demand Web Programs
So You Want to Be a Patent Lawyer
How to Get a Job in IP Law
Why it's crucially important to be crystal clear about what you want from your career and life before launching into your job
search
Law firms realize this trend…
• Case Study by Consultant
• Situational AnalysisToday's law students are smart, sophisticated, and cynical. They are too savvy to buy the typical hollow claims of collegiality, work/life balance and pro bono work combined with high salaries and short hours. The firm had a strong message and needed to convey it persuasively.
• The SolutionA multi-prong strategy, combining advertising, promotional material, and innovative tools.
Beyond brute force of technology
Social Networking Credentialing
Law school prestige and alumni career attainment: A study of four career paths and four strata of law schools
Samuels, Marlene Bernstein, Ph.D., The University of Chicago, 2000
1. Institutional impact is short term and overstated
2. Other identifiable factors account for success
3. High academic achievement is significantly associated with success and achievement, independent of law school attended.
4. High levels of academic and professional attainment are significantly associated for those in large law firms
5. …not seen among those with government or business careers.
6. There are identifiable variables significantly associated with attainment that transcend influences of institutional prestige.
Mining the Web for IP Law Jobs
The Hunt Begins
General Job Sites
General Legal Sites with Jobs
General Legal Job Sites
Dedicated IP Job Sites
IP Sites with Jobs
Lawyer Directories
• Comprehensive collections of IP lawyers• Ability to identify IP lawyers based on numerous criteria
with links to the firm’s website that often tell of open positions
• Deep mining of the activities of a firm that might lead you to narrow your search to those who really match the niche you want to fill and
• Intelligence research on the firm so that you can customize your resume, cover letter and hopefully interview prep.
Related are lists of top firms from publishers such as IP Today and
Corporate Counsel (AmLaw)
Patent documents
Identify:
• Technology landscapes and activity
• Inventors
• Assignees
• Legal representatives
IP Job Fairs
Lesser know IP job fairs…
Remember…IP firms participate in general job fairs…check law firm interview pages
Corporate Site with IP Lawyer Jobs
IP Law Firm Job Section
Use directories and lists of top firms to collect sites to visit
Government Sites with IP Lawyer Jobs
General Government Job Sites
USPTO, Copyright Office…
Government Job Sites
Office of Personnel Management
http://www.federaljobs.net/federal.htm
http://www.fedjobs.com
http://www.federaljobsearch.com
Official Government & NGO IP Jobs
15 New Assistant Attorney Generals
15 New Assistant Attorney Generals
General Job Site with IP Lawyer Jobs
Vault.com
Monster.com
Jobvertise
DirectEmployers.com
Some sites target $100K+ jobs like IP lawyers
General Pay Scale SitesGet accurate, real-time salary reports based on your job title, location,
education, skills and experience.
Virtual Flea Markets
-- craigslist.org -- monster.com -- careerbuilder.com
IP Job Aggregator Sites(job reporting and job opening research service)
LinkedIn Groups deliver jobs to your
inbox
LinkedIn Groups deliver jobs to your
inbox
Five easy ways to use LinkedIn for your job search
02/05/2013 Hillary Mantis
Maintain a Web Presence to Help Your Job Search
• Lawyer and social media enthusiast David A. Barrett, advocates spreading one's name far and wide on the World Wide Web.
• Open networking allows one to establish new relationships and develop existing ones.
• All of these increase one's chances of being found if someone does a in your practice area.
• Relationship enhancer" for existing professional relationships
• "In this market, it's really not optional," said Davis. "It's like having a phone number and an address.” (2009)
• Job Hunting Is, and Isn’t, What It Used to Be (ALINA TUGEND ~ September 26, 2008) • In fact, Michelle Robinovitz, who has been a recruiter for 15 years and now is director of recruiting for an accounting firm in Atlanta,
said she had stopped using job sites altogether and relied almost completely on LinkedIn.
• “I feel like they’re a waste of time and money,” she said of job search sites. “I’ve seen a decline over the past two years of qualified candidates. It used to be that we would get 300 résumés. Now you are lucky to get one. I think qualified people are much more savvy.”
• Ms. Robinovitz said her firm paid $200 a month to directly e-mail up to 50 people on LinkedIn. Often, it’s not the people she contacts who want the job, but rather friends of those contacts who end up getting the job.
• For those (yes, like me) who don’t know how to make the best use of such social networking sites, several books out there can lead you by the hand.
• But a word of warning, especially as sites like Facebook become more popular tools for recruiters: get anything that looks bad off your page. That photo of you drunk at a Halloween party, those musings about how much you hate your boss — not a good impression.
• The Society for Human Resource Management, a trade organization, recently compiled responses from 571 of their members about how they use the Internet to fill jobs.
• It found that recruiters use social networking sites 23 percent more now than they did in 2006 to fill vacancies, verify résumés and screen applicants. Even more interesting, negative information on an applicant’s profile, like “personal views or values contradictory to the hiring organization or excessive alcohol abuse,” have a greater impact on hiring decisions than positive information, the survey found.
“offering attorneys and clients a better means of connecting with each other.”
General Law Searching Site with IP Lawyer Jobs
General Lawyer Job Site
LawCrossing
OccupationPro
EmplawyerNet
Legal Employment Research
General Professional Associations with Job Site
Find-A-Job (ABA)
Association of Corporate Counsel (ACC)
IP Professional Association with Job Section
Peripherally relevant IP NGOs
IP Searching Site with Lawyer Jobs
IP Online Magazines with Jobs…
IP Law Job Blogs
IP Social Networking Sites…
General Law Podcasts
Industry Portals / Directory Sites
Industry Publication Websites
Recruiters – ubiquitous & ever changing…
National Association of Legal Search Consultants
American Lawyer Media’s Law.com Recruiter Portal
Firms that specialize in recruiting IP lawyers
Firms that specialize in recruiting IP lawyers
http://www.ip-recruiter.org/
Think Global…#1 IP Recruiter in Europe
Iterative process…what about jobs as an IP management professional?
What about a job as a technology transfer professional?
Copyright professional?
Academic Jobs
Think you have the job…check for up to the minute changes in firms & legal
departments
1st to report the dissolution of
one of the oldest IP firm in the
country
1st to report the dissolution of
one of the oldest IP firm in the
country
Numerous law firm ranking schemes: Don't Rely on Law Firm Rankings in Job Searches?
• Whereas in your law school selection process you might have [relied on rakings]
• It seems only natural, then, to simply take the rankings from various publications and organizations as the end-all statement of what firms are "best," and to use that ranking system as a wish-list for job hunting.
• While this method seems to make sense, we urge young lawyers to abandon the practice. Law firm rankings, although valuable in some contexts, are too often seen as the end-all list for job seekers
• But just as you searched for a college or law school based on criteria and values specific to you, it is vital that you search for firms that are equally suited to you and your goals. If those firms happen to rank highly in the eyes of legal organizations and publications, consider it the cherry on top rather than the deciding factor.
• The Legal Intelligencer September 22, 2010
Strategies to help manage data…
Clipping services
Google alerts
Join sites for email alerts
RSS
Conclusion
• The art/science, skill/luck, is to be in the right place at the right time…
• The Web can harness technology to assist you in keeping a flow of potential jobs…
• You need to be rigorously honest about your skills and education. You need to create “brand you”…
• Enlist an interdisciplinary team to help you., work with your Career Services Office to empower you with advice.
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