Focus group

Focus Group

‘Your immediate audience is the person or persons to whom your communication is addressed. Your primary audience is

that person’s colleagues or associates, or anyone else to whom the addressee might potentially show your

communication. Your secondary audience is anyone who will potentially be affected by your communication.’ -

http://writing4hire.blogspot.co.uk/2010/02/immediate-primary-and-

secondary.html

My Immediate Audience

Neale Fraser

Age- 51 Did you go to any events? Yes. Did you watch the

Olympics/Paralympics on T.V? Yes.

How often do you use social media? Once a week.

Which social networking sites do you use? Facebook.

How did you use social media to get further involved in the games? I liked the GB Facebook page, and shared their posts. I also regularly posted pictures and status’s recording my Olympic experience.

(he also volunteered as a London Ambassador during the games)

Emily Crow

Age- Did you go to any

events? Did you watch the

Olympics/Paralympics on T.V?

How often do you use social media?

Which social networking sites do you use?

How did you use social media to get further involved in the games?

Katy Bailey

Age- Did you go to any

events? Did you watch the

Olympics/Paralympics on T.V?

How often do you use social media?

Which social networking sites do you use?

How did you use social media to get further involved in the games?

Alex Bassett

Age- Did you go to any

events? Did you watch the

Olympics/Paralympics on T.V?

How often do you use social media?

Which social networking sits do you use?

How did you use social media to get further involved in the games?

My Primary Audience

Maisey Farrall

Age- Did you go to any

events? Did you watch the

Olympics/Paralympics on T.V?

How often do you use social media?

Which social networking sites do you use?

How did you use social media to get further involved in the games?

Joshua Beecham

Age- Did you go to any

events? Did you watch the

Olympics/Paralympics on T.V?

How often do you use social media?

Which social networking sites do you use?

How did you use social media to get further involved in the games?

Hannah Baines

Age- Did you go to any

events? Did you watch the

Olympics/Paralympics on T.V?

How often do you use social media?

Which social networking sites do you use?

How did you use social media to get further involved in the games?

Helena Randall

Age- Did you go to any

events? Did you watch the

Olympics/Paralympics on T.V?

How often do you use social media?

Which social networking sites do you use?

How did you use social media to get further involved in the games?

My Secondary Audience

I believe that my secondary audience would

be people who perhaps did not get involved at all with social media during the games, or maybe just did not get involved in a positive way. I believe my documentary will affect them as it will weigh up both the positive and negative affects of social media in the games, and so if they did not use it in a positive way they may feel like the minority and ‘left out’ and may encourage them to be more active for other popular events.

Who would be my secondary audience?