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Thrive.
NSCI 101 – Issues in Science:Food and Agriculture
Dr. Greg PillarAssistant Professor of
Environmental Science and Chemistry
Health Claims
Health Claims
All Natural
No Trans Fats
Made with Whole Grains
Made with Real Fruit
No Added Sugar/Low Sugar
Health Claims
Food and Advertising
The Henry J. Kaiser Family Foundation – Study• 3 age groups (2 – 7, 8 – 12, 13 – 17)• Nielsen data (top 10 networks)• 1 week of content (6am – midnight)• All genres
Henry J. Kaiser Family Foundation
Food and Advertising
The Henry J. Kaiser Family Foundation – Study• 1,638 Hours of TV• 8,894 food ads• assessed 35 different variables• Type of food• Target audience• Type of appeal used• Specific health claims
Henry J. Kaiser Family Foundation
Food and Advertising
Henry J. Kaiser Family Foundation
Henry J. Kaiser Family Foundation
Food and Advertising
Henry J. Kaiser Family Foundation
Food and Advertising
Henry J. Kaiser Family Foundation
Food and Advertising
Henry J. Kaiser Family Foundation
Food and Advertising
Henry J. Kaiser Family Foundation
Food and Advertising
Henry J. Kaiser Family Foundation
Food and Advertising
Food and Advertising
Food and Advertising
Food and Advertising
Food and Advertising
Food Labels
Food Labels
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