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my presentation about Foursquare - MMMMXII, Hotel Tatra, Bratislava, Oct 4, 2012
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Ako preniesť svet na malú obrazovku
Peter Netritwitter.com/Netro1
netro@4sq.sk
Music Industry
Digital Agency
Geo-location obsessionFoursquare Ambassador & Superuser Level 2
netro@4sq.sktwitter.com/FoursquareSK
facebook.com/FoursquareSK
Foursquare Ambassador & Superuser Level 2
netro@4sq.sktwitter.com/FoursquareSK
facebook.com/FoursquareSK
What is
?
Get started
Check-in
Check-in with QR or NFC
Check tips & photos
Discover with lists
Get personalized recommendations
Promoted Updates
Social Game
mayorships
Social Game
badges
Social Game
points
Specials
Specials: New Customers
Swarm Special"If 30 people check in at once, get $1 beer"
Friends Special"Check in with 3 friends and get free dessert"
Flash Special"First 10 people that check in after 8pm get 25% off their order"
Newbie Special"Get free cupcake on your first check-in"
Check-in Special"Get a free appetizer when you check-in"
Specials: Existing Customers
Loyalty Special"Get a free cookie every 3rd check-in"
Mayor Special"Mayor gets 20% off their entire bill"
Specials
Specials
Specials
Social Fridge
Social Fridge
Social Fridge
Social Fridge
Social Fridge
Legal Sea Foods
Legal Sea Foods
Legal Sea Foods
25million usersworldwide
5million check-ins
per day
2.5billion check-ins
total
1million businessesaccess stats or run specials
Apr 2012 Sep 2012
Registered 2,753 5,887
Active (Sep 17-23) N/A 754
source: Václav Lohr
+114%
Apr 2012 Sep 2012
SK Registered 2,753 5,887
Active (Sep 17-23) N/A 754
CZ Registered 19,390 29,494
Active (Sep 17-23) 7,380 9,933
source: Václav Lohr
Top venues (by # of check-ins)1 Eurovea 15,204
2 Aupark 14,694
3 Hl. stanica 12,022
4 Polus 7,539
5 ESET 6,881
6 Avion 6,426
7 Letisko 5,465
Top venues (by # of unique visitors)1 Eurovea 2,705
2 Letisko 2,558
3 Hl. stanica 2,528
4 Aupark 2,461
5 Avion 1,687
6 Polus 1,559
7 AS Mlynské nivy 1,410
Thank you!
Peter Netritwitter.com/Netro1
netro@4sq.sk
Resources
Foursquare.comMattersOfGrey.comAboutFoursquare.comVáclav Lohr / @vaclavlohrPali Kostanjevec / @wolfbikerDennis Crowley / flickr.com GigaOM Mobilize4sqstat.comVenturebeat.com
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