GA16 | Kuching | How to make your marketing engage your audience

Martin LewisManaging Editor

How to make your marketing engage with your audience

Content marketing isn’t new but many have only just understood it

Good marketing was always dependent on good contentGood content is what engages your audienceRather than what you want them to hearYour messages should wrapped discreetly in what they want to hear Good marketing starts with good communicationGood marketing needs creative people – get some!

Content is king (and it always was)…

16,019,390 views!Three videos

A bookDave Carroll – now a sought after

conference speaker

Who is the greatest

marketeer of all time?

Pic of JC preaching

Is your marketing like shouting at the deaf?

John Lewis (no relation!)

What can marketing and PR do?• Create brand identity• Change customer opinion and perception• Increase sales • Create positive awareness among potential customers• Establish and maintain goodwill among suppliers• Improve client relationships• Assist with recruitment and retention of staff• Increase team morale and motivation

This is a story!

‘Bee’ creative with images

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Martin LewisManaging Editor