Glen Dimaandal - “10 Ways to Get Your Content Read”

Eight Ways to Get ContentNoticed

Aside from SEO

@glen_dimaandal #ConfluenceCon

The Old Way

Create Content

Do SEO Hope for Engagement

@glen_dimaandal #ConfluenceCon

The New Way

Create Content

Drive Engagement

Good SEO

@glen_dimaandal #ConfluenceCon

How to drive engagement when I don’t have search

visibility?

@glen_dimaandal #ConfluenceCon

Plentyof

Options@glen_dimaandal #ConfluenceCon

@glen_dimaandal #ConfluenceCon

@glen_dimaandal #ConfluenceCon

@glen_dimaandal #ConfluenceCon

@glen_dimaandal #ConfluenceCon

Diversify Content Asset Types

@glen_dimaandal #ConfluenceCon

Participate in Content

Communities

Use HARO

@glen_dimaandal #ConfluenceCon

Non-Branded Facebook Pages

@glen_dimaandal #ConfluenceCon

Use Rich Pins

@glen_dimaandal #ConfluenceCon

Takeaways

• SEO isn’t the only way to get your content in front of your audience’s eyeballs

• Relationships give your content the most mileage

• Diversified content creation attracts a bigger audience

• This is the age of social media. Leverage it.v

@glen_dimaandal #ConfluenceCon

Thank

You!