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A quick overview of the evolution from Google Panda to Google Penguin, and which steps to look at next to protect your site from future search engine changes.
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E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
Google Algorithm Changes
1
Panda vs. Penguin
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
2
Date Released
Source: http://www.seomoz.org/google-algorithm-change
February 23, 2011
April 24, 2012
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
3
Percentage of Results Affected
Source: http://www.seomoz.org/google-algorithm-change
Approx. 12%
Approx. 3.1% (English Queries)
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
4
Targets
Sources: http://www.ewebmarketing.com.au/blog/google-springs-panda-algorithm/; http://www.ewebmarketing.com.au/blog/googles-penguin-algorithm-is-the-new-black-and-white/
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
5
How Sites Were Affected
Sources: http://www.ewebmarketing.com.au/blog/how-google-panda-hooked-up-web-design-and-seo/http://www.ewebmarketing.com.au/blog/googles-penguin-algorithm-is-the-new-black-and-white/
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
6
Recommended Changes for Panda
Source: http://www.ewebmarketing.com.au/blog/google-and-seo-what-we-predict-for-the-future/
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
7
Recommended Changes for Penguin
Source: http://www.ewebmarketing.com.au/blog/googles-penguin-algorithm-is-the-new-black-and-white/
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
8
Future Proofing for the Next Change
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
Thank You
9
ewebers ewebmarketing
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
www.ewebmarketing.com.au
Call 1300 785 122
Sydney Office
Level 2, 20 Chandos Street
St Leonards 2065 NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
10
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