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“…is the art or profession of visual communication that combines images, words and ideas to convey information to an audience.”

Dictionary.com

Editorial

information

promotion

promotion

Signage & wayfinding

Branding/logo design

Aerospace Centre Annual Repot

Website

Packaging

Contrast

Alignment

Repetition

Proximity

CARP

Contrast

Alignment

Repetition

Proximity

CARP

ContrastMake your reader want to look at the page

Size

Size

Size

Read me first!Read me next

Then, if you have some time and are interested,

would you please read me?

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Contrast Value

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Anita Read • Information Librarian

Learning Resources Centre • University of Glamorgan

01443 480480

Colour

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Contrast fontsHeavy with light

Contrast fontsLight with heavy

Contrast fontsSerif with sans serif

Sans serif

Decorative

Script

Slab serif

Contrast

Alignment

Repetition

Proximity

CARP

Alignment

Alignment

Alignment

Nothing should be placed at random on the page

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan01443 480480

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Contrast

Alignment

Repetition

Proximity

CARP

Repetition Be consistent and repeat elements to add visual interest

repeat for visual interest • repeat for visual interest • repeat for visual interest • repeat for visual interest

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Contrast

Alignment

Repetition

Proximity

CARP

ProximityItems relating to each other should be grouped together

Anita Read

Information Librarian 01443 480480

Learning Resources Centre University of Glamorgan

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Sou

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No

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White SpaceWhy is it important in design?

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan 01443 480480

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Anita ReadInformation Librarian

Learning Resources CentreUniversity of Glamorgan

01443 480480

Contrast

Alignment

Repetition

Proximity

And last but not least – white space

CARP

Pet HatesThings you should try to avoid…

LIBRARY

LIBRARY

LIBRARY

If you use borders around your text

make sure youinclude enough

white space

The same rule appliesto coloured boxes

(even if your ‘white’ space is actually blue!)

The same rule appliesto coloured boxes…

Avoid underlining headings.(Unless you’re using a typewriter.)

Avoid underlining headings(Unless you’re using a typewriter)

DO NOT TYPE MORE THAN A FEW WORDS IN UPPER CASE

BECAUSE IT IS RATHER DIFFICULT TO READ AND LOOKS AS IF YOU

ARE SHOUTING AT ME!

A SHORT UPPER CASE HEADING IS OK

Please do not type more than a few words in upper case because it is rather difficult to read and looks as if you

are shouting at me!

Avoid using Comic Sans

abc 123And by the way, using too many colours is not a good idea either

NEVER, EVER, EVER USE A

COMBINATION OF ANY OF THESE!

And finally…

Cath Wright-JonesVisual Communicator

clwright@glam.ac.uk

The Non-Designer’s Design Book by Robin Williams