How can researchers use social platforms for dissemination and engagement?

How can researchers use social platforms for

dissemination and engagement?

Dr Anne OsterriederOxford Brookes University

‘Online Information’, London, 20 Nov 2013

Twitter: @AnneOsterrieder

“Which social media platformsshould I use to share

my research with others?”

“Which social media platforms should I use to share

MY RESEARCH with others?”

Your research

• Discipline, research area or specific project?

• General concepts or actual data?

• Published or unpublished research?

• Issues: Intellectual property, copyright, collaborative research, peer review…

“Which social media platforms should I use to share

my research WITH OTHERS?”

Who is your audience?

Peers Other researchers

Teachers Media

Interested non-experts Not interested non-experts

Adults Young people

Colleagues

“Which social media platforms should I use to share

my research with others?”

Your goals and preferences

• What do you want to achieve?

• How much time do you have?

• Do you prefer to write, take photos, speak…?

• What do you enjoy doing?

Develop your own social media strategy!

Help others to find you

Build your online network

• Use ‘search’ function with your keywords.

• Go through your contacts’ friends lists.

• Curated lists, circles…

• Check out relevant hashtags.

Potential pitfalls

• When posting, keep in mind that everybody can read public content.

• Content might be taken out of context.

• Be aware when online discussions becoming heated.

• Be aware of the nature of the medium.

What to share?

Communicate it(Paper, article, blog post, podcast, video….)

Do something(Research project, outreach activity, conference talk, thinking!)

Amplify it (Twitter, Google+, LinkedIn, blog post….)

Build your professional online identity

Blogging

http://www.plantcellbiology.com

Micro-blogging

http://www.twitter.com

Video

http://www.youtube.com/plantendomembrane

Pages or groups

http://www.facebook.com/Plantcellbiology

Other content

• Images (e.g. Flickr, Instagram).

• Audio files: Interviews, recordings, songs…(e.g. SoundCloud).

• Links: Curated link collections (e.g. Bundlr), social bookmarking (e.g. Delicious).

• Publications, CV (e.g. LinkedIn, ResearchGate).

INSPIRING THROUGH DIALOGUE – #ORGANELLEWARS

Brad Graba, http://mrgraba.blogspot.co.uk/2012/10/october-28-2012.html?m=1

This experience has by far been the most incredible experience of my fifteen year teaching career. To have your children (my students) interacting with experts from around the world and to be excited about learning about the Golgi Apparatus is unbelievable.

(Science teacher Brad Graba, Illinois)

It was weird and cool at the same time talking to people in Oxford about what were learning about here in Mount Vernon. I think sometimes we forget the world is not just Ohio, but there are different people everywhere, and social media brings us all together.

(High school student, Ohio)

Thank you!

http://www.plantcellbiology.com/resources/ - my list of social media and writing resources.

Twitter: @AnneOsterrieder