How to create online viewbooks that really work

Creating an online viewbook that really works

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• The Viewbook 2012• Top 10 rules for developing a great

viewbook• Sample electronic viewbook• Trends in mobile adoption• How to track effectiveness• How to add Social Media

Agenda

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• Not your glorified catalog anymore• Print has a role, electronic has more• Less is more• Impactful, engaging, informative but

concise• Still a central piece for Seniors and

parents• It is not going away, but the role has

changed

The Viewbook 2012

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10.Make it special9. Complement the printed piece with an online

experience for “everyone else”8. Not for the “lonely” people7. Invest in photography6. 8.5x11 is boring!5. Have a flow4. QR, QR, QR, QR3. Accompany with a “good” letter2. Run it by your students1. No kitchen sink

Top 10 rules

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• Award winning• Impactful

MMC Viewbook

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• Took the creativity of the printed piece, transferred it to electronic

• Easy to use, easy to distribute• K…I…S…..S…• Trackable• Incorporated social media

Sample Electronic Viewbook

7MMC

8Trends in mobile adoption

9How to track effectiveness

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• Make it easy• Keep current• Respond frequently• Keep material honest and relevant• Reflect your personality• Engage the campus

Adding Social Media

11What really matters is that…

…your brand is a conversation

12The Enrollment Experience

…is about the students

13Q&A

Questions Answers

14Connect

Scott Novak✚scott.novak@twgplus.com✚704.321.1986

Chris Tyburski✚chris.tyburski@twgplus.com✚973.985.6660

✚twgplus.com/blog✚@twgplus✚info@twgplus.com