How to Develop an Effective Business Plan

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Cordell M. Parvinhttp://www.cordellparvin.com

How to Develop an Effective Business Plan

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Energizing 2013 Plan

3What

2013 Plan

Goals

90 Days

Why Important

How

Next Week

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Begin With What

December 2017

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What - Example, Alison Rowe

Alison Rowe

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What - Example, Travis Crabtree

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Next - Why Important

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Why - Big Rocks

Target Market9

How - Step 1

Who is your target market?

How - Step 1

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What You Want Target Market to Hire You and Firm to Do? 11

How - Step 1

How Can You Become Visible and Credible to Target Market

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How - Step 1

What Are Target Market Organizations 13

How - Step 1

Who Influences Target Market14

How - Step 1

Create a Plan With Goals

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How - Step 2

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Plan Using Your Strengths

How - Step 2

Set the Most Effective Goals

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How - Step 2

Make Yourself Accountable

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How - Step 2

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How - Step 2

Goals

Hours

Activities

Goals

Hours

Top Down Botto

m Up

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Goals

Hours

Activities

How - Step 2

Top Down

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• Generate $_____• Obtain ___ new clients• Expand relationship with _____

clients• Bill ____ hours

Motivating End Result Goals

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• Learn How to____• Read ___ • Pro Bono Work on _____• Speak at ____ • Write ___ articles and get them

published• Contact ___ law school classmates• Meet with ____ contacts• Add ____ to my web page bio

Detailed Action Goals

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My 1999 Goals

•  Originate $3 Million in business

•  Speak at 6 construction industry meetings

•  Visit 8 construction clients

•  Write the second edition of my Transportation Construction Claims Book

•  Conduct 4 in-house client workshops

•  Conduct 3 workshops on Innovative Contracting

•  Have a client roundtable meeting in Dallas

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Rank Your Goals

1. Originate $___ in business2. Bill ___ hours3. Obtain ___ new clients4. Meet with __ contacts quarterly

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2013 Business Plan

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Goals

Hours

Activities

How - Step 2

Bottom Up

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2013 Business Plan

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500 Hours to Invest

100 Administrative

___ Your Development

___ Client Development

Bottom Up

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Substantive Law

Industry and Business Knowledge

Client Development Skills

Your Development

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2013 Business Plan

2013 Business Plan

Industry / Business Education

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2013 Business Plan

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Reputation / Profile Relationship Building

How - Step 2

Client Development

Profile Building

Client Development

Profile Building

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2013 Business Plan

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Client Development

WRITING

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2013 Business Plan

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Client Development

SPEAKING

Client Development

Relationship Building

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2013 Business Plan

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Your 2013 Plan

Develop Your Action

Steps

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Prioritization Matrix

High Return / Low Investment

Do first and do often

High Return / High Investment

Break down into smaller

pieces

Low Return / Low Investment

Do when you have time

Low Return / High Investment

Say NO graciously!

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90 Day Plan(Actions)

List Actions for Next 90 Days

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56.00

10.0062.00

40.00

SleepNon-CaseFreeCase

How you spend non-case time will determine the quality of your career

How you spend your free time determines the quality of your

life

Plan Each Week

How You Spend Your Time Weekly

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Plan Each Week

What? How Long? When?

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Plan Each Week

if Xthen Y

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Planning

OTHER

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Best Day and Best Time of Day

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Full Attention in Segments

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List BD Activities Dead Time

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Repurpose Content

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Accountability

Fitness Partner

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Accountability

Keep Journal

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Your Next Steps

What Are you Going to Do Now?

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Your Next Steps

How Will You Stay on Track?

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Cordell M. Parvinhttp://www.cordellparvin.com

How to Develop an Effective Business Plan