How to plan efficiently

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Common mistakes.

“ We use the channels which are planned for us every year, without understanding what the strategy needs

“ We do not come up with new channels if need for specific strategies

“ We try to implement strategies without connecting it to the exchange timeline

“ We do not reach all of our audiences

“ We spread the same message to our all our audiences

“ We spread the wrong message to via the wrong channel

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Why?We need plan how to bring strategies from the MC to LC level!

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Session Objectives

I understand how to plan implementation activities for projects

to grow programs (involving FO and

BO)

The Steps.

1. Decide your

targets audiences

2. Define the channels you

need per target

audience

How to build an implementation plan.

3. Define the key messages

for that audience/per

channel if needed

4. Cross check the channels to

prioritize messages &

check timeline for

implementation

Program

Cluster 1&2

Strategy 1 & KPI

Strategy 2 & KPI

Strategy 3 & KPI

Cluster 1

All cluster

s

Activities Resp

The OutputImplementati

on plan

Activities Resp Implementati

on plan

Activities Resp Implementati

on plan

Exchange

Project(s)

Exchange

Project(s)

Exchange

Project(s)

The Output

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With who do you need to implement this strategy?

Connect this directly to the clusters from the growth model

Think of MC, LC VPs (FOBO), members, Boards, externals etc

Target Audience

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NOTEWith deciding which audience you need to reach,take into account your growth model & clusters!

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What is the timeline of implementation for this strategy? Which channels are available?

Connect the channels to the audiences Understand what the channel can be used

for (which message) Come up with new channels or adjust

current ones if needed!

Channels

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Internal Comms

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Create key messages for every audience!

Customize for different channels if needed

Not every audience needs to get the same message!!

Message

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Yay! You know how you want to implement your strategies!

Now you need to take a look at the channels… are you overloading them?

You cannot send too many messages in one channel!

Is the timeline supporting the strategy implementation?

Channel Check

Let’s Make it Happen!

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Thank You!