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Examining the anatomy of a tweet and sharing tips on what to keep in mind when writing a tweet.
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Social Media & Science, Part 2:
How To Write On Twitter
Katja Reuter, PhDAssociate Director of Communications
Clinical and Translational Science Institute (CTSI)University of California, San Francisco (UCSF)
Sunday, June 10, 2012
The Anatomy of a Tweet
RT@FasterCures: "We overpay for health care, but weunderpay the people we expect to fix it“@matthewherper #Forbes http://t.co/5SDcQRxM+ #in
Retweet: Re-posting of someone else's Tweet
Mention: Another user's Twitter username. Content of the message
Mention: Another user's Twitter username.
Shortened link
Hashtagged keyword: Used to categorize messages. People follow particular hashtags. Those that become popular are often trending topics.
Appears as update on integrated LinkedIn pages.
By adding a “+” sign in the end of a url you can track the clicks statistics for any bitly URL without having to register, login or install any software.
Hashtag marks keywords or topics in a tweet. Can occur anywhere in the tweet.
Sunday, June 10, 2012
Types of Tweets
Normal tweet: Any message with up to 140 characters posted to Twitter.
Mention: A Tweet containing another user's Twitter username, preceded by the "@" symbol.
Example: This is very useful advice on participant recruitment. @PRSatCTSI
@Reply: Begins with another user's username and is in reply to one of their Tweets.
Example: @FasterCures "It is no longer sufficient to have a novel product that’s safe and effective and gets through #FDA #WhoWillPay?
Direct message: A personal message sent directly to someone who follows you or sent directly to you from someone you follow.
Retweet: Re-posting of someone else's Tweet. They are distinguished by the retweet icon (RT) and the name of the user who retweeted the Tweet.
Example: RT @ImSatCTSI: National Assoc. of Public #Hospitals & #HealthSystems Aannual Meeting San Francisco June 20-22
Sunday, June 10, 2012
Things to keep in mind when writing a tweet...
Sunday, June 10, 2012
How to Write a Tweet
1. Start a tweet using action verbs, or via and @. Suggest your reader do something.
Examples:
Find tips @link to design a successful clinical #research study.
@FasterCures asked interesting Q about #mobile software in #healthcare. "Will government regulators suffocate it?" http://on.wsj.com/MWGIqi
Sunday, June 10, 2012
How to Write a Tweet
2. Use a capital letter with each new sentence.
3. Hyphens, periods and colons are the most retweetable punctuation. (Ref. http://danzarrella.com/science-of-retweets.pdf, 2009)
Sunday, June 10, 2012
How to Write a Tweet
4. Focus on keywords: Include the most relevant keywords related to your field. Anticipate your readers’ search behavior. (Ref. http://danzarrella.com/science-of-retweets.pdf, 2009)
Examples:
"We cannot conquer disease without engaging patients" MI's Margaret Anderson http://bit.ly/KgGK9Y #disease #NIH
Learn from routine site visits conducted by the #QualityImprovement Unit (QIU). Get training at #UCSF, Aug 7. bit.ly/JOP4wq
Approx. 2500 #OrphanDrugs approved to date with an average #trial size of 100 patients. Jim Healy @sofinnova @orphandrugsum #ctsi
Sunday, June 10, 2012
How to Write a Tweet
5. Place the link about 25% of the way through the tweet. (Ref. Dan Zarrella, HubSpot)
Examples:
Find tips @link to design a successful clinical #research study.
See new article @http://bit.ly/JBlGtY on preparing hispanic students for the real world: problem-based learning projects. @ccph201ian
Sunday, June 10, 2012
6. Include “Please RT” on your tweets. People are more likely to respond favorably to “please” and retweet.
How to Write a Tweet
Ref. http://danzarrella.com/science-of-retweets.pdf, 2009
Sunday, June 10, 2012
Words that Are Least Likely to Get Re-Tweets
Ref. http://danzarrella.com/science-of-retweets.pdf, 2009
Sunday, June 10, 2012
7. Include numbers: People react to numbers, especially when associated with funding, impact & results.
How to Write a Tweet
Examples:
About 5 cents of every U.S. health dollar goes to medical research. #investincures
500+ #UCSF researchers benefited from #ConsultationService last year. View all areas of expert advice @http://bit.ly/vb1maP+ and get your first hour for free.
10 recommendations aim for more transparent #ClinicalTrial reports http://sbne.ws/r/aIil #SmartBrief
Sunday, June 10, 2012
8. Entice readers to go to your Webpage for more information to increase traffic.
How to Write a Tweet
Examples:
See new article @http://bit.ly/ILXDZa on UCSF clinicians who get new ammunition in fight against childhood. #cancers #in
Successful leadership in #teamscience. Join #UCSF workshop for faculty leaders, June 5. bit.ly/JONNp1
Find UCSF experts and their networks with a few clicks. #UCSFProfiles bit.ly/yjhd62
Sunday, June 10, 2012
9. Mention influential individuals & groups that might be interested in a tweet. They’ll be likely to read it, tweet about it, re-tweet it, and potentially they’ll start following you.
How to Write a Tweet
Example:
UCSF gene therapy may offer relief for 116 million Americans with #ChronicPain http://bit.ly/Ka6odU @ccfa @CrohnsandUC@aapainmanage #ctsa
Q&A with @WSJHealthBlog Amy Dockser Marcus "Working toward a new social contract for #healthcare"
Sunday, June 10, 2012
How to Write a Tweet
10. Keep it short and to the point. To allow maximum retweetability, write 120 characters or less to leave room for others to retweet your message.
11. Learn Twitter lingo, for example:
FF = Follow Friday RLRT = Real Life Retweet (used to quote sth. a person said in "real life") atm = at the moment lol = laugh out loud.
See Twitter Glossary http://bit.ly/MydFJn+ | http://mashable.com/2008/11/15/twitterspeak/
Sunday, June 10, 2012
12. Use hashtags (#)
One that already has some popularity in search engines, and one that will support your organization.
Best practices recommend using no more than 2 hashtags per tweet.
Use hashtags only on Tweets relevant to the topic.
Example: Join @Predoc at UCSF’s Students Research Festival this week & learn about the latest research trends Bit.ly link. #diabetes #WeCanDoBetter
How to Write a Tweet
More on how to find and create hashtags in this series’ part 4
Sunday, June 10, 2012
Shorten URLs
13. Examples of free, popular URL shortening services:
Bitly (https://bitly.com/)
Tiny URL (http://tinyurl.com/)
Google (http://goo.gl/)
More examples @http://www.toprankblog.com/2009/01/11-best-url-shortening-services-vote-your-favorite/
Note: Microblogging Management Tools such as Hootsuite and Buffer offer URL shorting functionality as well.
Sunday, June 10, 2012
CTSI is a member of the National Institutes of Health-funded Clinical and Translational Science Awards network.
Under the banner of "Accelerating Research to Improve Health," it provides a wide range of services for researchers, and promotes online collaboration and networking tools such as UCSF Profiles.
Sunday, June 10, 2012
Katja Reuter, PhDAssociate Director of Communications
Clinical and Translational Science Institute (CTSI)University of California, San Francisco (UCSF)
ctsi.ucsf.eduhttps://twitter.com/CTSIatUCSF
Sunday, June 10, 2012
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