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Presents ideas and concepts of features of a proposed Miami University iPhone application.
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“Innovation is the difference between a leader and a follower” -Steve Jobs
Apple App Store
• 31,000 + Applications
• 1 billion Apps downloaded
• Average user = 53 apps
The App Economy
• Micro-Payments by Consumers– Average Price: $1.99
– 23% free
– Apple takes 30% cut
• Firms, Individual Developers– Growing demand for
iPhone development
– Firms & Individuals seeing great potential, profit
Survey
100 Student Survey
12% are current owners 33% plan to purchase
one within the next year
Current Users - 12%
Future Users - 33%Not Users -
55%
iPhone Users
This means our current market is 45% of the campus within the next year, and this number will continue
to grow.
University Event Calendar
•Academic•Student Organization Events•University Functions•Athletic Events
Currently:
43.9% of Students Check Calendar of Events Less Than Monthly
Only 27% Check At Least Once A Week
RedHawk Athletics
•Live Game Scores
•Schedules
•Rosters
•News
54% of Students Check Athletic Information Less Than Monthly
BlackBoard / Class Module
•Classes •Grab Notes on The Go•Check Grades, Assignments•Look Up New Classes
•Miami Directory•Ability to Check Contacts•Find Contact Information
Weather
Quick Access to Latest Conditions
Support for Branch Campus Weather
Maps
Lost?
Walking Directions with Street View Aerial & Street Maps
Looking for Something?
Building Recognition
Answers the question, “What’s That?”
Crime
Mashup driven by Oxford/Miami University Police Data
Transportation
Bus Routes Parking Regulations
Financial Goals (iMiami):
1.) To keep production costs as
close to zero as possible.
•Utilize IMS classes at Miami
University for development
•Utilize Apple program which
supplies University developers with
free software kits
2.) Explore Ad & Sponsorship Models
iPhone Users23% More Aware of Advertising66% More Likely to Respond to Ads
Questions?
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