Intro to GOTV

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GETTING OUT YOUR VOTE

Joy CushmanNew Organizing Institute

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INTRODUCTIONS

NOI On Demand

You

Norms

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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM

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FOLLOWING THE LAW

WWW.AFJ.ORG

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YOUR TRAINER

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AGENDA

What is GOTV?Why do GOTV?Who do we GOTV?How do we GOTV?Get ahead of the gameNext Steps, Q&A

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Q1: WHAT IS GOTV?

a. Grand Old Tele Visionb. Gathering Of The Vibesc. Get Out The Vote

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Q1: WHAT IS GOTV?

a. Grandma’s Old Tele Visionb. Gathering Of The Vibesc. Get Out The Vote

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Q2: WHY DO WE GOTV?

1.

2.

3.

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Q2: WHY DO WE GOTV?

1. To win!

2. To build and demonstrate power

3. To develop leadership & organization

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CONNECT TO YOUR ISSUE

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Q3: WHO DO WE GOTV?SUPPORT

AGAINST UNKNOWN SUPPORTER

VOTE HISTORY

FREQUENT1 2 3

SPORADIC4 5 6

NEVER7 8 9

NEW10 11 12

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Q3: WHO DO WE GOTV?SUPPORT

AGAINST UNKNOWN SUPPORTER

VOTE HISTORY

FREQUENT1 2 3

SPORADIC4 5 6

NEVER7 8 9

NEW10 11 12

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Q4: HOW DO PEOPLE VOTE?

1. 2.

3.

4.

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Q4: HOW DO PEOPLE VOTE?

1. Vote By Mail (Absentee)

2. Early Vote Polling Location

3. Absentee in Person4. Election Day Polling

Location

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Q5: WHAT PERCENTAGE OF PEOPLE VOTED EARLY

IN 2008?1. 8%2. 21%3. 34%4. 63%

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Q5: WHAT PERCENTAGE OF PEOPLE VOTED EARLY

IN 2008?1. 8%2. 21%3. 34%4. 63%

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Q6: WHY DID THEY VOTE EARLY?

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Q6: WHY DID THEY VOTE EARLY?

Because it’s convenient

Because someone organized them to

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Q 7: HOW SHOULD WE CONTACT VOTERS?

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Q 7: HOW SHOULD WE CONTACT VOTERS?

VOLUNTEER LIVE CALLS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

VOLUNTEER LIVE CALLS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

PAID LIVE CALLS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

PAID LIVE CALLS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

ROBO CALLS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

ROBO CALLS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

DOOR TO DOOR

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Q 7: HOW SHOULD WE CONTACT VOTERS?

DOOR TO DOOR

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Q 7: HOW SHOULD WE CONTACT VOTERS?

GLOSSY MAIL

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Q 7: HOW SHOULD WE CONTACT VOTERS?

GLOSSY MAIL

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Q 7: HOW SHOULD WE CONTACT VOTERS?

DOOR HANGERS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

DOOR HANGERS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

GOTV TEXT MESSAGES

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Q 7: HOW SHOULD WE CONTACT VOTERS?

GOTV TEXT MESSAGES

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Q 7: HOW SHOULD WE CONTACT VOTERS?

GOTV EMAILS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

GOTV EMAILS

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Q 7: HOW SHOULD WE CONTACT VOTERS?

FACEBOOK

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Q 7: HOW SHOULD WE CONTACT VOTERS?

FACEBOOK

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Q 7: HOW SHOULD WE CONTACT VOTERS?

VISIBILITY

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Q 7: HOW SHOULD WE CONTACT VOTERS?

VISIBILITY

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Q 7: HOW SHOULD WE CONTACT VOTERS?

RALLY ON THE MALL

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Q 7: HOW SHOULD WE CONTACT VOTERS?

RALLY ON THE MALL

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Q 8: WHAT SHOULD WE SAY?

1. 2. 3.4.5.

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Q 8: WHAT SHOULD WE SAY?

1. Thank you for voting before (if they did)

2. Will you vote?3. Make a plan4. We expect high turnout5. Local organization

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EXTRA CREDIT!GET AHEAD OF THE GAME

Expand the electorate

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EXTRA CREDIT!GET AHEAD OF THE GAME

Clean your list

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EXTRA CREDIT!GET AHEAD OF THE GAME

Make sure your people

can vote easily

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WHAT’S NEXT: THIS WEEK

GOTV Planning 1- Tue, Aug 7, 2012 at 1:00 PM EDT Choosing which voters to target for Get Out the Vote programs, planning backward to have enough volunteers for Election Day, and building a project timeline to lead up to Election Day.

GOTV Planning 2 - Wed, Aug 8, 2012 at 1:00 PM EDT Training volunteers to help with Get Out the Vote efforts, setting up GOTV staging locations, and planning an Election Day timeline.

Rapid Response - Thu, Aug 9, 2012 at 1:00 PM EDTStrategies for responding to an attack using media.

Media and Blogger Outreach - Fri, Aug 10, 2012 at 1:00 PM EDTStrategies for assembling a press and blogger list, and tactics to pitch specific reporters and bloggers with your message.

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WHAT’S NEXT: NEXT WEEKManaging Staff and Volunteers - Mon, Aug 13, 2012 at 1:00 PM EDT Best practices for setting expectations and goals, communicating with staff, hiring, delegating responsibility, and providing feedback.

Leading a Data-Driven Action Program - Tue, Aug 14, 2012 at 1:00 PM EDTStrategic ways to think about data, including best uses of limited resources, setting strategic goals and maintaining accountability, and demonstrating success.

Volunteer Recruitment and Capacity Planning - Wed, Aug 15, 2012 at 1:00 PM EDT Strategies for identifying and recruiting volunteers, planning for long-term capacity to start a volunteer program, and ramping up to Election Day.

Using New Media to Tell the Story - Thu, Aug 16, 2012 at 1:00 PM EDTHow to use New Media to construct a narrative and history for your campaign.

Email Campaigning - Fri, Aug 17, 2012 at 1:00 PM EDTThe use of email in campaigns, review strategies and best practices for writing effective emails, and tips and a checklist for making your email program a success.

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EvaluationQ&A