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Isaac Dasilva SlideShow presentation. Full Sail University
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360 Deals have been around since the late 60’s Just ask Motown
So wait, are you telling me these 360 deals aren’t a new thing?
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Madonna and Jay-z are an example of some major artists that are currently under 360 deals
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360 deals are the most
efficient way for an artist to sign to a major label
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Important subject and many people
have been stuck with
an inside of the box view
Ask yourself, what facts do I have that
makes me hate 360 deals so
much ?http://www.(lickr.com/photos/standardpixel/8638515964/sizes/l/
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I am a student at one of the most decorated entertainment colleges in the world
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We should not fear that which we don’t understand and 360 deals have had a
bad rep supported but non facts
“What man does not understand, he fears; and what he fears, he tends to
destroy”. -Unknown
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1. 360 deals are not used to take advantage of musicians whatsoever
2. 360 deals allow for artists and major labels to co exist more conveniently
3. 360 deals open up a whole new avenue for Independent labels
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360 deals offer a variety of services to the artist and
enhances the amount of money a musician or band can make
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One of the most important things an
artist needs is public relations and with a 360 deal, the label tries to gives
you the best possible outcome
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Marketing
&
Promotions
Graphic designing
Touring
Tons of services are offered to the artist because of 360 deals which helps the artist
not have to find separate companies to manage separate priorities
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360 deals give indie labels more power in the industry. Imagine if an indie had to survive off of only record
sales in todays market.
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Wiz Khalifa, Mac Miller, and Kendrick Lamar are just a few artists that found
success due to independent labels. Rostrum Records and Top Dawg
Entertainment used 360 deals to make millions of dollars with these artists
before 2 of the 3 went on to major labels.
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Macklemore and Ryan Lewis are perfect examples of how indies are able to prosper and co exist with 360 deals present
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360 deals basically force the hand of
the record company
and the artist as well. A
360 deals urges both parties to
work hard for one
another
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360 deals are a two way street. The more money the label makes the more artist the artist makes and vice versa.
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It is a great concept if done the right way
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360 deals are standard in the music industry now. Many people don’t like it and I encourage you to hear me out and listen to my point of views before making a decision.Do not listen to the hype or the bad PR that 360 deals have gotten over the years.
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1) They offer a variety of services to artists in a sort of “package deal”,
2) allows for both artists and labels to co exist with each other much better by better collaboration efforts,
3) They give independent labels a better chance at obtaining higher market shares than previous times.
Dawn of the 360 deal
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PR
TouringBranding
Marketing
360 deals are the most efficient way for an artist to sign to a record label.
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360 deals are misunderstood and are viewed as this scary thing when it shouldn’t be. With better understanding of 360 deals we as entertainment and music business individuals can help develop and make sure they work out for the best.
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