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Slides for talk on "I've got this idea for an app" given by Christopher Eddie in a workshop session at UKOLN's IWMW 2012 event held in the University of Edinburgh on 18-20 June 2012.
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IWMW 2012
18 June 2012
I’ve got this idea for an app
Christopher EddiePublic Affairs Directorate
14 September 2010Page 1
let’s start at the beginning
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wide-eyed, blue sky optimism
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design a one size fits all or for specific devices?
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we have an ace in the hole
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what do I know about apps?
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this is a good book on the subject
here’s the most important thing I read in Tapworthy
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I’m microtasking
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I’m local
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I’m bored
which category should our app come under?
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and then…
Who is the audience for the app?
What are their motives and goals?
What are the actions they’ll take in the app?
Why do they want to do it on their iPhone or iPad and not just on a website?
so who is going to make it?
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look for the developer
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draw up the list of features
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choose the developer
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ask Apple’s opinion
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kill your darlings
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the immoveable object…
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compromise…
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get started
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plan and schedule
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get designing
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use free resources
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paper design
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ask Apple’s opinion again
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compare designs to reality
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sit down with developer
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UX and step throughs
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gathering new content
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track content
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organise content
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download size
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begin to build
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web interface to upload content
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testflight
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pixel precise design
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refine design
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use existing iPhone elements
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bringing in live content
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find and use ‘free’ assets
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test
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crash reports
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jump through Apple’s hoops
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proof read
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test again
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refine design again
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getting ready for App Store
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graphics for App Store marketing
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icons, screenshots, @2x
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pricing
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marketing
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go live
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in the App Store
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monitoring app sales/ranking
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where’s my money?
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success
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what worked/what didn’t
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App wisdom
Think big but build small
The best apps give users elegant solutions to precise needs
The best apps give users just enough to do what they need
Skills and charisma set apps apart
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App(le) wisdom
Read the Apple app interface guidelines…
the iPhone sells well for a good reason, it is intuitive…
you may think it'll be fun to reinvent the wheel with a byzantine interface but realistically the majority of app users won't
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But it’s not just the app
remember - marketing goes hand in hand with feature development,
it could be the greatest app in the world but if no one knows about it how will it sell?
If only I’d known
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what next?
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would I do it again?
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thank you
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want a demo?
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