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Key Performance Indicators for
College & Career Readiness
November 18, 2014
Don Tollman – VP, Non-Profit & Foundation
Partnerships - Hobsons
Welcome & Overview
• Contextualized Need for KPIs
• Current Research & Thinking About KPIs
• Your Key Performance Indicators
• ED’s College Ratings System
2
Contextualized Need for KPIs:From Macro Trends to Local Response
4
Clear National Challenges
Only
1/2of all
undergraduates
complete a
college degree
in six years.
38% of all U.S.
students take
a remedial course
in their first or
second year.
More than
60%of jobs will
require a
postsecondary
education.
Students with a
bachelor’s degree
will earn
40%more in their lifetime
(29% more with
a community
college degree)
than students with
only high school
diplomas.
The U.S. is
9th
in the world
in college
attainment
for the
25-34 year old
population.
5
A Coherent National Goal
Dramatically increase the number/proportion of
U.S. citizens with an undergraduate degree by...
Some variability on how to reach the goal
6
Challenging Macro Forces
Student Expectations (SROI)
Cost of College (Cost of no college)
Global competition
State Revenues
Public Ability/Desire to Pay
Median Family Income
Talent Pipeline Now
7 Based on http://www.changemag.org/Archives/Back
Issues/2011/May-June 2011/first-in-the-world-full.html
Education Pipeline• Importance of transitions
• Need for P-20W collaboration
• Student success should be focus
Current Research & Thinking About
KPIs
Reliable Sources for KPIs
9
http://annenberginstitute.org/project/cris
Reliable Sources for KPIs
10
Council of the
Great City Schools
Reliable Sources for KPIs
11
Current Research, for example…
www.completecollege.org/state_data/
Findings:• Student characteristics are
changing
• Part-time students struggle to
graduate
• Many students take too many
credits
• Poor students and students
of color struggle the most to
graduate
• Remediation isn’t effective at
helping students graduate
What We Know – It’s Not Simple
12
Discussion: Your Key Performance
Indicators
KPIs for College & Career
• Inputs, process, and outputs
• Non-academic, engagement, and academic
• Innovative measures andwhat stakeholders expect
• What we know matters
Let’s focus on:
14
Inputs, Outputs, Process KPIs
15
Course rigor
Attendance
Course sequencing
Inputs
Tenacity
Dual Enrollment
Student Survey
Process
GPA
Alumni results
SAT/ACT
Outputs
BRAINSTORM: KPIs
Goal: Develop a list of college and career
readiness KPIs that will inform YOUR
DISTRICT’S progress (e.g. district, school, class/group,
student and parent)
Student Engagement and Non-Academic, Academic
NOTE: Be sure to consider input, process, and output measures
16
PRIORITIZE: KPIs
Goal: Refine the list of college and career
readiness KPIs that will inform YOUR
DISTRICT’S progress
Student engagement, Non-Academic, and Academic
Process: Rank-order in terms of: perceived strength of indicator
(i.e. validity). Think at the student level of success, not school
level.
17
Student Return on Investment
(SROI)
Ensuring a Return on Investment
19
“We have not even begun to develop the college
ratings system yet, and we are only in the beginning
stages of soliciting input from a wide range of
stakeholders about the metrics that should or should
not be used in the ratings system…
No later than December of 2014, we’ll use the feedback
we receive to finalize the college ratings system.”
September 20, 2013, Secretary of Education, Arnie Duncan
Common ED Approach
20
Focus on student:
• Access
• Affordability
• Outcomes
By way of:
• Innovation
• Carrots
• Future stick
Fed’s College Ratings System
21
• November 2013: 4 OPEN FORUMS
• January 22, 2014: Technical Experts Symposium
• December 2014: Final version
• 2015: Implement
• 2018: Results tied to Federal aid (about $150B)
Thank You!
22
Don Tollman
VP, Nonprofit & Foundation Partnerships
Policy & Advocacy
Hobsons
@DonTollman
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