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Learn how social media can help establish and maintain relationships with your school/district stakeholders.
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Leaping Forwardinto Social Media
New Jersey School Boards Association
Workshop 2014
October 29, 2014
Lana MuellerOperations Manager @lanacmnj
Andrew ZuckermanDirector of Instructional Services @azuck1
Presentation: XXXXXXXXX
#hashtag for Today’s Workshop
#ltpsleapingforward
If you want to ask us questions via Twitter, use the above hashtag and we will answer them after our presentation.
Let’s keep the conversation going!
• 4,100 students• 7 schools
• 4 grades Pre-K-3• 1 grades 4-6• 1 grades 7-8• 1 grades 9-12
Lawrence TownshipPublic Schools
National School Public Relations Association (NSPRA)
New Jersey School Public Relations Association(NJSPRA)
Social Media
The Social Media train has left the station.
It’s all about relationships!
It’s not one-sided.
Ask these questions about your district:
• Are you on Facebook?• Are you on Twitter?• Do you produce classroom videos
and post them on YouTube or Vimeo?
• Do you have a social media policy?• Do you have a mobile app?
Why?• People are already there.
It’s time to join them.• Collaboration, information sharing &
engagement. • Transforms monologues into dialogues.• Empowers individuals.• Provides platform from which to share
opinion & information.• Anywhere, anytime and immediate.• Transparency and listening.• It’s free!
“The value of being connected and transparent is so high that the road
bumps of privacy issues are much lower in actual experience than people’s fears.”
. Reid Hoffman
PoliciesSupport from the BOE and permissions from central office & building administrationSupport from communityFunding
In the beginning…
How do you tell your district’s story?
Use Social Media for Engagement Simple announcement, informs the community and encourages participation that reaches a larger audience
Use Social Media for Engagement
Followers love videos!
Use Social Media for Engagement
District and School Websites
LTPS Facebook Page
LTPS photo albums on Facebook
First Day of School Pictures
LTPS photo albums on Facebook
First day of school photos
School Facebook Page
Allow Comments on Facebook
Considerations for deleting a comment from Facebook page:
• If it depicts illegal action• If it uses inappropriate language• If it is completely off topic• If it attacks or insults another user or district
personnel• If someone is selling something on your page
“More and more, this is how news will be transmitted: not in the morning paper or the evening news, but constantly and instantaneously. Schools can either dive in now, or struggle to catch up later on.”
– Dorie Clark, Forbes Magazine
Are you #socialmediatransparent?
Twitter App on Facebook
The opposite of Facebook to Twitter
TweetDeck by Twitter
Blogs
Blogs
Blogs
District YouTube Channel
YouTube Considerations• Promote curriculum, best teachers, new
buildings, bonds and votes, student accomplishments, etc.
• Brand your district.• Don’t allow commenting on YouTube. • Shooting and editing videos requires
time/staff.• If you don’t have a video staff, use photos
from an event to create an ANIMOTO video.
QuickNews
Do you need a Mobile App?
Does this look familiar?
• 75% use smartphones while in the bathroom. • 83% of young people sleep next to their mobile
device. • Young adults, non-whites, and those with
relatively low income and education levels are particularly likely to be cell-mostly internet users.
--Pew Research Center, convinceandconvert.com, onlineschools.org
Why Mobile Apps? Because that’s where people are.
• Smartphone sales have risen 85%/yr. • More than 1 million devices are activated per day.• By 2015, nearly 1 trillion apps will be downloaded
globally, compared to 7 billion in 2009. • Average American spends two hrs/day on a mobile
device… 57,293 hours over a lifetime. • One of every four online searches takes place on a
mobile device. -- Gartner Inc., Berg Insight, onlineschools.org
Mobile App
Mobile Full
Website
Mobile Website
Branded App
VideosPhotos Change to view App for
individual schools
PR
Questions?
Lana Mueller
Operations Manager, Superintendent’s Office
@lanacmnj
Andrew Zuckerman
Director of Instructional Services
@azuck1
Link to Presentation: XXXXX
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