Life After Helvetica

What happened to logo design in 2016– and what will happen next

LIFE AFTER HELVETICA

WHAT HAPPENED IN 2016

ALSO THIS

Anything at all?NOTICE ANYTHING?

But they are all similar, sans-serif fonts

And everyone is using them in logos

And we’ve been heading this way for a while

OKAY, SO THEY AREN’T ALL HELVETICA…

SOME EXAMPLES (BE SURE TO LOOK AT THE GRAPHICS, TOO)

An old philosophy with a new style

WHAT DID ALL THAT MEAN?

We’ve relied on minimalism for a while now

There has to be something new

What does post-postmodern design look like?

What will we do after minimalism?

What’s life after Helvetica?

KEEP IT SIMPLE, STUPID

THE SAME WAY THAT TV IS BECOMING MORE LIKE THE MOVIES

LOGO DESIGN WILL TAKE A PAGE FROM THE FILM INDUSTRY’S BOOK

FROM SKEUOMORPHISM TO A NEW FORM OF DIGITAL REALISM

LOGOS IN MOTION

Markus Magnusson Giant Owl (in house)

CONTINUED

RE: branding

CONTINUED

Bond

In the coming months, we’l l see a shift toward animated logos

This parallels the popularity of the GIF and moving sticker

Transitioning from confrontational to presentational branding

Life after Helvetica doesn’t leave Helvetica behind, it just takes

on a new form

PRESENTATIONAL BRANDING

http://bpando.org/2014/10/14/the-best-of-bpo-animated-logos/

http://www.giantowl.co.uk/https://bond-agency.com/https://re.agency/https://dribbble.com/MarkusMhttp://www.underconsideration.com/brandnew/archive

s/new_icon_for_netflix.phphttp://www.underconsideration.com/brandnew/archive

s/new_logo_for_google_done_in_house.phphttp://www.apple.com/https://www.google.com/

CITATIONS